Protecting Consumer Privacy: Advisory Restricts Retailers from Soliciting Personal Information Without Consent

By: Aman Singh

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Updated on: 25-May-2023

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The impetus behind this advisory stems from numerous consumer complaints regarding the intrusive practices of certain retailers, who have been denying service or pressuring customers to provide their personal contact information. Such practices often lead to unwarranted messages and calls, causing inconvenience and privacy concerns for consumers.

The advisory firmly emphasizes that retailers should not compel customers to disclose their personal details for every trivial transaction. It underscores the principle that customer consent is paramount and that their decision to withhold personal information should be respected and not used as a basis for denying service.

Retailers have previously argued that collecting personal contact information is necessary for proper billing procedures. However, the ministry has clarified that this reasoning is flawed and runs contrary to the spirit of the Consumer Protection Act. The act prohibits unfair and restrictive trade practices, which includes the undue collection of personal information without explicit consent.

By issuing this advisory, the government aims to alleviate consumers from the burden of unwanted messages and calls resulting from the indiscriminate use of personal information. Customers can now feel more assured that their privacy is being protected and that their personal data will not be misused.

This proactive measure by the Ministry of Consumer Affairs reflects its commitment to championing consumer rights and fostering a more transparent and accountable retail ecosystem. It sets a precedent for fair and ethical business practices, promoting a relationship of trust and confidence between retailers and consumers.