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Water Purifiers

Pureit Advanced Max

Pureit Max Water Saver

Pureit Advanced Plus RO MF MP

Pureit Copper+Mineral RO+UV+MF

Pureit Vital 6 L RO + UV

Pureit Advanced Plus 5 L RO + UV
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Pureit Ultima Mineral

Pureit Copper UV Water Purifier

Pureit Classic RO + MF
As a technology journalist focusing on consumer gadgets, I've seen how clean drinking water has become a top priority for Indian households. With rising concerns about water pollution, high TDS levels in groundwater, and microbial contamination in municipal supplies, a reliable water purifier is no longer a luxury—it's a necessity. In India, where water quality varies greatly from city to city, brands like Pureit have stepped up to offer solutions tailored to our needs. Pureit, now under the ownership of A.O. Smith since its acquisition from Unilever in 2024, continues to innovate with affordable, efficient purifiers that address common issues like hard water from borewells and inconsistent tanker supplies.
In this article, I'll guide you through the Pureit lineup with a mixed budget focus, covering entry-level options under ₹5,000 to premium models above ₹15,000. We'll explore key features, technologies, and real-user insights to help you choose the best Pureit water purifier for your home. Whether you're in a bustling metro like Mumbai or a smaller town with erratic water quality, this India-centric guide will simplify your decision. Let's dive in and ensure your family gets safe, tasty water every day.
Pureit has been a household name in India for over a decade, starting as part of Hindustan Unilever Limited (HUL). The brand's shift to A.O. Smith, a global water technology leader, in mid-2024 has brought fresh enhancements in efficiency and durability. Pureit's purifiers are designed with Indian water challenges in mind—think high Total Dissolved Solids (TDS) in borewell water, bacterial risks in rainy seasons, and the need for mineral retention to avoid bland-tasting water.
What sets Pureit apart? Their emphasis on water-saving technology is a big win in water-scarce regions like Rajasthan or Tamil Nadu. Many models recover up to 60-70% of water during purification, reducing waste compared to traditional RO systems that discard nearly half the input. Plus, features like mineral enrichment add back essential nutrients like calcium and magnesium, which are often stripped away in RO processes. According to recent lab tests from sources like Consumer Voice and independent reviews, Pureit models consistently score high in TDS reduction and virus removal.
In 2025, with increasing awareness about sustainability, Pureit's eco-friendly designs align perfectly with government initiatives like the Jal Jeevan Mission, which aims to provide safe drinking water to every rural household. If you're tired of boiling water or relying on bottled options (which add plastic waste and costs), Pureit offers a smart, long-term solution.
Before picking a model, it's helpful to know the basics. Pureit uses a mix of technologies to tackle different contaminants:
Most Pureit purifiers are multi-stage (5-7 stages), ensuring comprehensive cleaning. For Indian homes, I recommend RO+UV combos if your TDS is over 500 ppm—test your water with a simple TDS meter available online for under ₹500.
Shopping for a water purifier can feel overwhelming, but focusing on these points will make it easier:
Pro tip: Measure your kitchen space—wall-mount models save counter space in compact Indian kitchens.
I've curated a mixed budget selection based on 2025 models, drawing from user reviews on Amazon and Flipkart, where ratings average 4-4.5 stars. Prices are approximate (as of October 2025) and may vary by region or offers.
For starters or small budgets, these are great entry points without compromising safety.
Pureit Classic 23L Gravity-Based Purifier
Price: ₹2,500-₹3,000
Type: Non-electric, gravity-based with activated carbon.
Capacity: 23L (9L purified + 14L input).
Key Features: 4-stage filtration removes chlorine, dirt, and some microbes; no electricity needed; germkill kit lasts 1,500L. Suitable for low-TDS municipal water.
Pros: Super affordable, easy to clean, durable (users report 4-5 years of use). No running costs beyond filter kits (₹500-₹700 yearly).
Cons: Not for high-TDS or borewell water; manual filling.
User Insight: On Flipkart, a Delhi user said, "Perfect for my rental home—simple and effective without power bills." Ideal for students or villages with stable municipal supply.
Suggestion: If your TDS is under 200 ppm, pair it with boiling for extra safety.
Another budget pick: Pureit Wave Prime RO+MF
Price: ₹6,000-₹7,000
Type: RO+MF, 6-stage.
Capacity: 7L.
Key Features: Handles up to 2,000 ppm TDS; mineral retention; wall-mount. Suitable for all sources.
Pros: Low waste (50% recovery), fast purification (15L/hour).
Cons: Basic design, no UV for viruses.
Example: Great for a young couple in Hyderabad facing hard tanker water—saves on bottled water costs.
These balance features and price, ideal for most urban families.
Pureit Vital Plus Mineral RO+UV+MP
Price: ₹9,000-₹11,000
Type: RO+UV+MP, 6-stage.
Capacity: 7L.
Key Features: FiltraPower tech for heavy metal removal; up to 60% water saving; mineral enhancer; auto shut-off. Suitable for borewell, tanker, municipal.
Pros: Compact, energy-efficient; good taste from minerals. Amazon reviews praise quick installation (within 24 hours).
Cons: Smaller tank for large families; annual maintenance ~₹3,000.
User Insight: A Bangalore reviewer noted, "Water tastes natural, not flat. Service was prompt during monsoon issues."
Suggestion: For a family of 4 in Chennai, where TDS fluctuates—use the alert system for timely filter changes.
Pureit Eco Water Saver RO+UV+MF+Mineral
Price: ₹13,000-₹15,000
Type: RO+UV+MF, 7-stage.
Capacity: 10L.
Key Features: 60% water recovery (saves 80 glasses daily); eco-recovery tech; mineral boost; in-tank UV. Handles TDS up to 2,000 ppm.
Pros: High capacity, low waste; durable build. High ratings for TDS reduction in lab tests.
Cons: Slightly bulky; initial setup needs professional help.
Example: Perfect for a joint family in Punjab with borewell water—reduces waste in agriculture-heavy areas.
For advanced features and health-focused purification.
Pureit Copper+ Mineral RO+UV+MF
Price: ₹18,000-₹20,000
Type: RO+UV+MF with copper infusion, 7-stage.
Capacity: 8L.
Key Features: Copper charging for antimicrobial action; 60% saving; digital display; mineral enrichment. Suitable for all sources.
Pros: Health benefits from copper (aids digestion); stylish design; long filter life. Flipkart users love the "fresh" taste.
Cons: Higher upfront cost; maintenance ~₹5,000/year.
User Insight: A Mumbai user shared, "Copper feature is a game-changer during flu seasons—no more frequent illnesses."
Suggestion: For health-conscious homes in Delhi with polluted air and water—combine with annual health checks.
Pureit Ultima Eco Mineral RO+UV+MF
Price: ₹16,000-₹17,000
Type: RO+UV+MF, 7-stage.
Capacity: 10L.
Key Features: High recovery; smart sensors for filter alerts; mineral cartridge.
Pros: Reliable for hard water; energy-saving mode.
Cons: No copper; service varies by location.
Example: Suited for a villa in Gurgaon with tanker dependency—large tank minimizes refills.
How does Pureit stack up? Against Kent or Aquaguard, Pureit shines in water saving (up to 70% vs. 40-50%) and affordability. Maintenance is comparable, but Pureit's network under A.O. Smith is expanding. In 2025 reviews, Pureit edges out in user satisfaction for taste, per YouTube tests like "India's Top 5 Water Purifiers."
| Feature | Pureit Eco Water Saver | Kent Grand Plus | Aquaguard Delight |
|---|---|---|---|
| Price (INR) | 14,000 | 15,000 | 12,000 |
| Stages | 7 | 8 | 6 |
| Water Saving | 60% | 40% | 50% |
| Capacity | 10L | 9L | 7L |
| Best For | All sources | Borewell | Municipal |
Pureit's service is generally reliable, with a helpline (1860-210-1000) and app for booking. Annual costs: ₹2,000 for basic, up to ₹6,000 for premium (includes RO membrane ~₹2,500). Users report mixed experiences—prompt in cities, slower in tier-3 towns. Tip: Opt for AMC to avoid surprise bills.
Pureit offers versatile options for every budget, making it a top choice in 2025. For a mixed setup, start with the Eco Water Saver for value. Suggestion: Test your water TDS first—buy a meter online. If budget allows, go copper-infused for added health. Always choose based on your location; for example, in arid Gujarat, prioritize water-saving models.
With Pureit, you're investing in health and sustainability. Stay hydrated, stay safe!
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