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Spotify Extends its Podcasting Business, Acquires Chartable & Podsights

Spotify Extends its Podcasting Business, Acquires Chartable & Podsights

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Updated on: 17-Feb-2022
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The Swedish organization Spotify released in its statement on Wednesday (i.e. 16 February) that the company has extended its investment in podcasting with the acquisitions of Podsights and Chartable. These are the two service providers that give more prominent insights to advertisers and podcasting publishers. said on Wednesday.

Podsights assists advertisers with measuring the effectiveness of their advertisements, that one region that the company believes is the major challenge. While the Chartable gives audiences insights that help podcast publishers in measuring the effectiveness of their growth campaigns.

Also Read: New Playfit Smartwatches Launched In India

"Our acquisitions of podcast technology players Podsights and Chartable are helpful in our pursuit of up-leveling digital audio measurement insights," mentioned Khurrum Malik, head of ads business marketing at Spotify.

Stockholm-based Spotify is found to be investing heavily in podcasts as dissimilar to the music business, which is generally commoditized largely with low margin as it pays out a piece of the revenue to the rights holders. Podcasts are known for drawing listeners for quite a long time. They create important advertising inventory that has supported the good faith of Wall Street over its long-term future.

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Since the company promoted its "Audio First" drive in 2019, announcing its dive into podcasting, Spotify has podcast networks like Gimlet Media and Anchor. The company negotiated exclusive deals with well-known personalities including Joe Rogan and the host for the famous show "Call Her Daddy" Alex Cooper and put its resources into basic technology.

As a fact, Rogan rose to be Spotify's most famous podcast in over 90 business sectors, even as he has turned into a lightning rod for analysis and criticism for views on COVID-19 and the use of racist language. Rogan even had to apologize for his misuse of words and more than 100 episodes of his show also have been taken out of the web.

Also Read: Realme 9 Pro 5G and Realme 9 Pro+ 5G Launched in India Today

Spotify has been attempting to modernize its podcast advertising through various features such as real-time ad insertion and acquisitions like Megaphone. These different tricks help podcast publishers to procure more money from their content. The firm is expecting to catch a portion of the $2 billion (generally Rs. 15,040 crore) that is predicted to flow into podcasting by 2023, says eMarketer.

"We're really excited about bringing this service to advertisers across the United States. But then we want to expand their coverage to international markets." said Mailk

Spotify Extends its Podcasting Business, Acquires Chartable & Podsights

Spotify Extends its Podcasting Business, Acquires Chartable & Podsights

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Updated on: 17-Feb-2022
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568 views

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The Swedish organization Spotify released in its statement on Wednesday (i.e. 16 February) that the company has extended its investment in podcasting with the acquisitions of Podsights and Chartable. These are the two service providers that give more prominent insights to advertisers and podcastin...

Airtel Launches Rs 9 Unlimited Data Plan with Limitations

Airtel Launches Rs 9 Unlimited Data Plan with Limitations

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Updated on: 21-Jun-2024
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Airtel has introduced a Rs 9 prepaid plan offering unlimited data for one hour, but with a catch. The plan includes a Fair Usage Policy (FUP) limit of 10GB, after which speeds reduce to 64kbps. This pack is ideal for users needing a quick data boost without voice benefits. It’s available via the Airtel website and contrasts with the Rs 129 plan, which provides over 10GB of data with longer validity. Airtel also recently extended the validity of its Rs 395 plan from 56 to 70 days, while maintaining other benefits.

Airtel Launches Rs 9 Unlimited Data Plan with Limitations

Airtel Launches Rs 9 Unlimited Data Plan with Limitations

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Updated on: 21-Jun-2024
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1,478 views

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Airtel has introduced a Rs 9 prepaid plan offering unlimited data for one hour, but with a catch. The plan includes a Fair Usage Policy (FUP) limit of 10GB, after which speeds reduce to 64kbps. This pack is ideal for users needing a quick data boost without voice benefits. It’s available via the...

Realme Buds Air 6 Pro Launched in India: Key Features and Price

Realme Buds Air 6 Pro Launched in India: Key Features and Price

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Updated on: 21-Jun-2024
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Realme has launched the Buds Air 6 Pro in India at Rs 4,999, available from June 27th on Flipkart and Realme’s website. Offered in Titanium Twilight and Silver Blue, these earbuds feature up to 50dB active noise cancellation, 40-hour battery life, dual drivers (6mm and 11mm woofer), and 360-degree Spatial Audio. Additional highlights include a 4000Hz ultra-wideband noise cancellation, 55ms low latency, LDAC Audio Codec, and IP55 water and dust resistance. They support Bluetooth v5.3, Google Fast Pair, and dual device connectivity.

Realme Buds Air 6 Pro Launched in India: Key Features and Price

Realme Buds Air 6 Pro Launched in India: Key Features and Price

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Updated on: 21-Jun-2024
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1,964 views

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Realme has launched the Buds Air 6 Pro in India at Rs 4,999, available from June 27th on Flipkart and Realme’s website. Offered in Titanium Twilight and Silver Blue, these earbuds feature up to 50dB active noise cancellation, 40-hour battery life, dual drivers (6mm and 11mm woofer), and 360-degre...

Google Pixel 9 Pro XL Key Specifications Revealed on Geekbench

Google Pixel 9 Pro XL Key Specifications Revealed on Geekbench

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Updated on: 21-Jun-2024
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The Google Pixel 9 Pro XL has appeared on Geekbench, scoring 1378 in single-core and 3732 in multi-core tests. It features 16GB RAM and runs on Android 14. Powered by an octa-core processor, likely the upcoming Google Tensor G4 chipset, the phone includes four cores at 1.95GHz, three at 2.60GHz, and one at 3.10GHz. Despite scores trailing behind the Pixel 8 Pro, the Pixel 9 Pro XL marks the return of the XL branding and is expected to debut in October 2024 with a flat display and horizontal rear camera strip.

Google Pixel 9 Pro XL Key Specifications Revealed on Geekbench

Google Pixel 9 Pro XL Key Specifications Revealed on Geekbench

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Updated on: 21-Jun-2024
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The Google Pixel 9 Pro XL has appeared on Geekbench, scoring 1378 in single-core and 3732 in multi-core tests. It features 16GB RAM and runs on Android 14. Powered by an octa-core processor, likely the upcoming Google Tensor G4 chipset, the phone includes four cores at 1.95GHz, three at 2.60GHz,...

Samsung Galaxy Watch Ultra Confirmed

Samsung Galaxy Watch Ultra Confirmed

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Updated on: 21-Jun-2024
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The Samsung Galaxy Watch Ultra has been officially confirmed via a support page on Samsung Canada's website. Expected to launch on July 10th during the Galaxy Unpacked event, the watch will feature a unique design, LTE support, and a 47mm size. It will be available in White and Dark Grey, with a Titanium Grade 4 chassis, sapphire crystal glass display, and up to 300 nits peak brightness. The watch might also be water-resistant up to 100 meters. In the US, the Galaxy Watch Ultra could be priced between $699 and $710.

Samsung Galaxy Watch Ultra Confirmed

Samsung Galaxy Watch Ultra Confirmed

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Updated on: 21-Jun-2024
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The Samsung Galaxy Watch Ultra has been officially confirmed via a support page on Samsung Canada's website. Expected to launch on July 10th during the Galaxy Unpacked event, the watch will feature a unique design, LTE support, and a 47mm size. It will be available in White and Dark Grey, with a ...

OnePlus Ace 3 Pro Price and India Launch Status: What We Know

OnePlus Ace 3 Pro Price and India Launch Status: What We Know

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Updated on: 21-Jun-2024
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The OnePlus Ace 3 Pro is expected to arrive in China at a starting price of roughly Rs 34,000, with a potential Collector's Edition. It might bridge the pricing gap between the OnePlus 12R and the OnePlus 12, featuring premium features such as a Snapdragon 8 Gen 3 processor and a 6,100mAh battery with Glacier Battery innovation.

Also Read: Infinix Note 40 Launch: Specs & Features Revealed

OnePlus Ace 3 Pro Price and India Launch Status: What We Know

OnePlus Ace 3 Pro Price and India Launch Status: What We Know

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Updated on: 21-Jun-2024
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3,948 views

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3,948 views

The OnePlus Ace 3 Pro is expected to arrive in China at a starting price of roughly Rs 34,000, with a potential Collector's Edition. It might bridge the pricing gap between the OnePlus 12R and the OnePlus 12, featuring premium features such as a Snapdragon 8 Gen 3 processor and a 6,100mAh battery w...

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