Dell launches #ApnaWalaFestival campaign

By: Rohit Yadav

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Updated on: 29-Sep-2022

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Additionally, the brand will release three digital movies based on how the laptops, the Inspiron 16 2-in-1 and the XPS 13 Plus, helped the characters in the film celebrate the festival to the fullest.

The first film, A Debbie Wala Festival, is about a little girl named Debbie who wants to wear her favourite soccer jersey over Ashtami's saree, but her mother objects. Using the Inspiron 16 2-in-1, Debbie's sister creates a unique "jersey saree" for her sister that pleases and expresses her mother.

The second film, Raunak wala Festival, depicts a little boy who is sad that he cannot go home for Diwali. However, he receives love and comfort from other passengers on the train because he keeps in touch with his family through his Dell laptop.

In the third film, A Diya Wala Festival, a man uses his XPS laptop to make emoji-shaped candies to welcome his future partner's daughter into his family.

The campaign film, designed by creative agency VMLY&R, is available in Hinglish, Tamil, Telugu and Bengali on his OTT platforms including Hotstar, SonyLiv, Voot and Zee5. Plus, share your experience celebrating with Dell His Technologies using the hashtag #ApnaWalaFestival. The best stories are rewarded as part of UGC campaigns that appear on Dell's social media channels.

The Marketing Director of Dell Technologies, India, Mayuri Saikia said, “Festival celebrations in India bring a lot of cheer, and excitement, and present an opportunity for everyone to come together and share moments of joy. Our latest festive campaign advances Dell’s position as the ideal partner for everyone celebrating this festive season in their own special ways. It also reflects Dell’s commitment to providing PCs that allow people to express their creativity, emotions, and passion."