Meta launched Vibes Feed for AI-generated short videos

By: Ajay Ajay

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Updated on: 26-Sep-2025

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So recently, Meta introduced a new feature called Vibes, which is a new and dedicated feed for AI-generated videos available on the Meta AI app and website. While this is designed in a tik tok-inspired style. This all-new feature will allow users to create and explore AI-powered videos. so let's check out the vibe closely.

What is a Vibe?

So, after reading the headline, this question will undoubtedly arise: what exactly is Vibe? SO vibe is comprised of short video hub-like reels. However, the difference is that this is specifically for Ai videos. Let's see what users can do.

• Browse all AI-created videos in a stream.

• Make a completely new video and then upload it with the remix and various adjustments they want.

• The user can also repost these videos on Instagram and Facebook as reels or stories.

However, Meta also links these videos to Instagram, which takes you to the Meta AI app, where you can forward them.

What is the reason for the roll-out?

Well, releasing a new feature in their app is completely aligned with Meta's strategy. Also, for competing with TikTok and other social media platforms that provide short video content while engaging and pushing the AI forward and demonstrating its potential. With launching the Vibe, Meta positions itself as a hybrid of social media entertainment and AI innovation, while also leaving room for the future.

How Does it Work?

So, this new Vibe rollout is powered by Meta's in-house video generation model, as well as partnerships with external providers such as Midjourney and Black Forest Labs. Although performs the same function as reel, learning and personalizing the feed and content based on the user's taste and preferences.

Outlook

So this new feature, Vibe, is guiding Meta toward a new step that will allow them to grow and maintain their market position. Some will see this as an extra step, while others will see it as a necessary and enjoyable addition to their experience. But rather than doing everything, this will shift the content side to a more AI-driven perspective.