PhonePe to Launch a Desi App Store, Posing a Challenge to Google's Dominance

By: Aman Singh

|

Updated on: 25-Apr-2023

5,839 views

Follow Us:

5,839 views

The Pincode app, which was recently launched by PhonePe, allows users to shop for essentials from local stores in their vicinity. It enables hyperlocal service for customers by providing multiple options in the e-commerce segment. The introduction of the App Store is yet another step towards providing users with a more personalized and hyperlocal experience.

The App Store will provide users with a range of apps and services that are tailored to their specific needs, allowing them to access high-quality advertising and custom targeting. With support for 12 languages, the App Store will enhance the user experience at a local level, catering to the diverse needs of India's varied linguistic population.

The Competition Commission of India's (CCI) recent order, which allows phone manufacturers to take advantage of any app store facility, has opened up the market for new players. This has provided PhonePe with an opportunity to challenge Google's dominance in the app store market.

Google currently controls 97 percent of the worldwide App Store market, making it the dominant player in the field. However, with PhonePe's upcoming App Store, the competition is set to intensify, potentially changing the dynamics of the app store market in India.

Overall, the introduction of PhonePe's App Store is a bold move by the company to expand its reach and diversify its offerings beyond just payments. The App Store is expected to provide users with a personalized and hyperlocal experience, which will help the company in its efforts to strengthen its foothold in the highly competitive Indian market.