POCO by Xiaomi is a new brand of smartphones and accessories launched in India in 2018. POCO mobiles are all about providing best-in-class hardware at the lowest cost possible without compromising the quality of the product.
POCO is primarily aimed to compete with the likes of OnePlus by making the flagship killer devices at unheard prices. Following the footsteps of OnePlus Mobiles. POCO released its first smartphone the POCO F1 with all the best specifications at a very affordable price tag. POCO is ranked as the third largest online smartphone brand. POCO strongly believes in the pursuit of building technology relentlessly. While the strategy of POCO mobile is similar to that of their largest competitor Oneplus during their initiation, POCO had an advantage as they are backed by Xiaomi Mobiles and have access to Xiaomi's resources and experience. POCO believes that the vigorous competition in the market will only be beneficial to the end users.
Currently, POCO mobiles are available in four different series:
As of now, there are no other products other than smartphones in the company's portfolio or in the pipeline.
POCO mobile price in India is very competitive with the C31 price at Rs 9999, one of the best POCO mobile under 10000 rupees mark at the budget end and with the POCO F4 5G at the top priced at Rs 39999.