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The January-March quarter shipment of phones projected to drop by about 20% from this quarter’s average of 54-55 million units, according to initial estimates the smartphones shipments will reduce by 11-14%.
Due to the ensuing component shortage and future uncertainty the brands will try to focus on the segments in which they have a stronghold and bulk up their supplies for that particular segment to reduce losses and maintain revenue. They will reduce shipments for other categories to avoid inventory pile-up and the expected limited consumer demands.
According to a report the total mobile phone shipments in the January-March quarter is expected to be near 43 million and for smartphones, to be 30 million against the quarter average of 35-36 million.
These estimates are done due to the increase in Covid-19 cases globally and the latest restrictions imposed in China and Hong Kong which has started to deteriorate an already disrupted supply chain network of the electric components. The risk of the Omicron and Delta variants will force customers to restrict themselves from buying new and expensive smartphones due to the looming financial uncertainty.
The consumers will be focussing on more savings and less extravagant expenses as they look to brace themselves for a probable third wave of the pandemic this year.
Due to this the industry experts, expect new handset launches to be impacted negatively, with less rollouts in this quarter. Whereas in the January-March quarter of 2019, 2020 and 2021, 60, 46 and 67 new mobile phones were launched respectively. The launches in 2020 was low due to the pandemic caused lockdowns, which halted productions as well as demand for new handsets while the 2021 numbers are high because of renewed demand.
However, the global semi-conductor chipset shortage has forced mobile phone brands to focus on newer 5G phones and to develop them for the future use. Big brands will look to research and develop affordable 5G handsets this year to gain advantage in the race and will reduce their focus on the ageing 4G phones which may lose sheen due to the wider reach of affordable 5G tech.
January-March is usually the least favourable quarter in terms of handset sales as a major chunk of the sales happen during the festive season that starts from Diwali and ends in December.
Since the global chip shortage was expected to ease-off by the end of the first half of this year, the latest spike in Covid-19 cases and the resulting restrictions around the world threatens to send this road to recovery for the global manufacturers off-track and may even worsen the current supply chain blockade, which will seriously affect the sales of handsets this year as compared to the resurgence seen in last year’s sales figures.
This year again promises to be full of challenges for the mobile phone makers and will test them to their limits.
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The Xiaomi 14T Pro, expected to launch soon, has appeared on Geekbench with impressive scores: 9,369 in single-core and 26,083 in multi-core, using Geekbench V4.4. It will run on Android 14 and feature 12GB RAM, powered by the MediaTek Dimensity 9300+ SoC. The device has passed certifications on various platforms, hinting at an imminent release. Camera specs include a 50MP primary, 13MP ultra-wide, and 50MP telephoto lens. The 14T Pro is likely based on the Redmi K70 Ultra, which boasts similar features and chipset.
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New reports reveal that the upcoming Google Pixel Buds Pro 2 will be available in four color options: Charcoal, Porcelain, Aloe, and Hot Pink. This differs slightly from previous reports, which mentioned Raspberry, Porcelain, Mojito, and Haze. The earbuds are expected to be unveiled at the Made by Google event on August 13th. Design leaks suggest the Pixel Buds Pro 2 will retain the egg-shaped charging case with potential design tweaks, including a larger microphone cover and matching color grills. A possible battery upgrade to 650mAh has also been hinted at.
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Apple is set to roll out its Apple Intelligence features in an upcoming developer beta for iOS 18, iPadOS 18, and macOS Sequoia. Announced at WWDC 2024, these AI enhancements will significantly upgrade Siri, making it more intuitive and capable. Users will gain access to Writing Tools for proofreading, rewriting, or summarizing text, audio recording summaries, email summaries, and AI-generated emojis called Genmoji. Additionally, the Clean Up feature will help erase unwanted objects from images. The developer beta is expected in August, with a public launch likely in iOS 18.1 around October or November.
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Apple has reduced iPhone prices in India following a 15% customs duty cut on phones and chargers announced in the Union Budget 2024. The price cuts range from minor reductions on base models to significant discounts on Pro models. The iPhone 15 Pro and 15 Pro Max now cost Rs 1,29,800 and Rs 1,54,000, respectively, saving up to Rs 6,000. Meanwhile, the iPhone 13, 14, and 15 series have smaller price cuts. This is the first instance of Apple reducing prices on its Pro models, reflecting a strategic shift in response to the customs duty adjustment.
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Poco plans to release the M6 Plus, a mid-range smartphone featuring a large 6.79-inch LCD screen, a Snapdragon 4 Gen 2 Advanced Edition engine, and a 5000mAh battery, in India on August 1. It is anticipated that the smartphone would include a 108MP primary sensor and a dual-camera configuration. The gadget is anticipated to contend fiercely in the cutthroat mid-range market by providing a reasonably priced alternative that prioritises battery life, performance, and display.
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