Instagram’s new AI translations and Indian-script fonts make content creation more accessible

By: Ajay Ajay

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Updated on: 28-Nov-2025

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So, if you use Instagram, this new feature is definitely for you. So recently, Instagram introduced a new feature in India to increase accessibility and creativity. On November 28th, 2025, the platform announced the expansion of Meta AI translation for Reels, including five additional languages and some new font options in the Edit tool. This move focuses on India's diverse linguistic landscape, allowing creators to connect with a wider audience.

AI Translations

So this new update will assist in bringing automatic dubbing and lip syncing to your videos in languages such as Bengali, Tamil, Telugu, Kannada, and Marathi, which use advanced voice preservation technology. Even the speech is dubbed in a different language while keeping the tone intact. This tool is free for everyone, and it will help creators reach a global audience.

New Fonts

So, with the translation feature, Instagram's Edits app now supports new fonts in Indian scripts, beginning with Devanagari for Hindi and Marathi, followed by options for Bengali, Assamese, and more. With these new features, they can make their videos more engaging by adding them to captions, stickers, and text overlays. This follows recent upgrades such as bulk editing and new sound effects, which make content creation easier for Indian influencers.

Why It Matters

As you know, India has one of the largest Instagram user bases, and these features will help to promote local languages and increase engagement. Instagram's market position is strengthened by the integration of AI and native elements in the face of increasing competition. Creators will now create content in their native language, and meta will dub it for listeners who speak a different language, thereby expanding their reach and cultural impact.