Why doesn’t Apple reveal the iPhone battery in advertisements?

Hey, if you are an iPhone fan who is always curious about different aspects of the device, you've come to the right place. Is it worth discussing anything about the iPhone, such as the camera, processor, speed, design, or battery? But wait, have you heard that Apple is discussing the battery life of the iPhone? Perhaps you know the mAh of your iPhone's battery. On the other hand, brands like Samsung love to talk about bigger numbers in their smartphones, such as "this time we are offering a huge battery of 5000 mAh and possibly more," right? So today we're going to answer the question of why Apple doesn't highlight their battery numbers in their advertisements.

So we'll start with the basics, such as battery size or capacity, similar to your car's gas tank. A larger tank will give you more range, while a smaller tank will give you less. Other brands have stated that they offer a 5000 mah battery in their smartphones, but Apple does not openly claim the number of their batteries and instead says things like "up to 30 hours of video playback" or "all-day battery life."

This has been the case since the first iPhone was released in 2007 and will continue until 2025, when the iPhone 17 series will be launched. We are also certain about the capacity of the iPhone 17, either from the official site or from leaks, but we know that the iPhone 17 has a 3,692 mAh battery, the iPhone 17 Air, the slimmest iPhone, has a 3,149 mAh battery, the iPhone 17 Pro packs 4,252 mAh, and the iPhone 17 Pro Max has a 5,008 mAh battery. Which is even larger than the iPhone 16 lineup. But the point is, why are there notes about the flashy side of Apple's marketing? So the main reason for this is Apple's main logic or marketing strategy, which wants users to focus on the phone's real-world performance rather than flashy numbers. Their primary goal is to deliver the performance rather than deliver some of the flashy notes.

Apple's Smart Marketing strategy

So, when it comes to iPhone marketing, it has always been the same and simple, as if it is always telling you how this product will change your life without convincing you to purchase it. If you remember the first iPhone launch, Steve Jobs did not go into technical jargon; instead, they demonstrated how it would change your life, and philosophy is moving forward by talking over the point rather than delving deeper into the nuts and bolts inside your smartphone. Despite having a smaller battery than an Android smartphone, your smartphone can outperform the majority of flagship smartphones, thanks to Apple's control over hardware and software.

Even though it is not always true that being bigger will keep you ahead of the competition, it can sometimes serve as a myth. Because if your battery is not optimized, it is equivalent to a gas leak that cannot travel as far as you think. However, Apple designed their A series chip, similar to the A19 chip in the iPhone 17, to use power efficiently and slowly. Features such as background app refresh limits, automatic brightness adjustments, and even dark mode are extremely useful. All of these things that Apple takes care of are similar to the fact that Apple sells you an experience rather than a product that cannot make you happy by claiming huge false numbers but instead promises that your phone will not die midway through the day.

Why mAh Isn't the Whole Picture

Let's look at a little science to understand how the term "mAh" works.

So, mAh is the number of charges that your battery can hold, similar to how a cup can hold water. However, battery life is affected by a variety of factors, including the efficiency of your processor, usage habits such as screen brightness, app usage, network strength, and even outside temperature. It doesn't matter how large a phone's battery is; if the software isn't optimized, your battery will drain quickly.

For example, the iPhone 17 Air is extremely thin and light, with only 3,149 mAh, but tests show that it performs similarly to thicker Android phones in daily use. Apple puts their claims to the test in real-world scenarios, such as playing videos at half brightness or streaming via Wi-Fi. That is why they use hours rather than mAh; it is more relatable. Who cares about 4,000 mAh when it only lasts 10 hours? You would prefer to hear "30 hours of video playback" on the iPhone 17 or "up to 33 hours" on the Pro Max.

According to the experts, optimization is critical; if your battery is properly optimized, it may perform well.

How It Stacks Up Against the Competition

After listing all of this, it is clear why Apple does not highlight its battery mAh number, but it raises the question of how Apple is surviving in the market. If you look at other brands like Samsung and Google and their ads, you'll notice that they say things like "this smartphone with the epic 5000 mah battery," which is both eye-catching and similar to the point that tech-savvy people like to compare. The Galaxy S24 has a 45W fast charging capacity.

But what about Apple? And what do they show? They demonstrate how people use iPhones in a fun, everyday way, with a focus on power consumption. So there is a point of competition with Android smartphones because Android comes from a variety of manufacturers, creating a sense of competition among them all; however, this is not the case with Apple because they are completely different and their ecosystems are inextricably linked.

Some critics claim that Apple hides battery numbers because their batteries are smaller. However, the new iPhone 17 Pro Max has a similar battery to the flagship Samsung smartphone, but it has not received the same level of attention. which directly states that this is part of their marketing strategy that distinguishes it from any other brand.

Tips to Maximize Your iPhone Battery Life

Want to get more out of your iPhone? Here are a few simple tips:

• Enable Optimized Charging: It learns your routine to avoid overcharging.

• Use Low Power Mode, which reduces background activity and can be found in Control Dim the screen. Lower the brightness or enable auto-brightness.

• Dim the Screen: Lower brightness or enable auto-brightness.

• Close Unused Apps: Swipe up to reveal and close them, but iOS is clever about this.

• Update iOS: Newer versions frequently include power improvements.

• Avoid Heat: Do not leave your phone in a hot car.

• Check Usage: In Settings > Battery, find out what's draining power and limit it.

These can add hours, making even a "small" battery appear limitless.

Also read: The Legacy of the Apple iPod: A Musical Journey

Conclusion

Apple's silence on battery sizes is not deceptive; it is strategic. By omitting mAh, they focus on what matters: real-world performance from top-tier optimization. In a sea of spec-crazy competitors, Apple stands out by keeping things simple and user-friendly. The iPhone 17 series demonstrates this with positive reviews and user feedback. Next time you see an iPhone ad, smile because the "real reason" is to make your life easier. If you're shopping, try one out; the proof is in its durability. What is your battery story? Please share below!