Instagram Set to Launch Text-Based App to Rival Twitter

By: Aman Singh

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Updated on: 21-May-2023

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Described as a text-based platform for conversations, the app will allow users to communicate directly with their audience and peers. It promises the ability to share links, photos, and videos accompanied by text, enabling users to express themselves in a more comprehensive manner. The goal is to facilitate deeper connections with friends, fans, and fellow creators, bridging the gap between Instagram's visual focus and Twitter's text-driven approach.

The app is designed to resemble a fusion of Instagram and Twitter, offering users the opportunity to bring their existing fan base along with them. The description suggests that accounts blocked on Instagram will also be blocked on the new app, ensuring consistent community guidelines and fostering a safe and authentic environment for interactions. Additionally, users with public or personal profiles who accept followers will have their profiles and content accessible to users of other apps, allowing for broader discoverability and engagement.

By introducing a text-based app, Instagram aims to expand its platform's capabilities and cater to users who prefer more text-centric communication. This move not only positions Instagram as a visual sharing platform but also taps into the popularity and functionality of micro-blogging platforms like Twitter. With this new offering, Instagram seeks to provide its user base with a broader range of tools and features to engage with their audience and express themselves effectively.