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NETFLIX’s new strategy to retain their customers

NETFLIX’s new strategy to retain their customers

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Updated on: 04-Jun-2022
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The OTT behemoth has paid a price for the password-sharing crackdown. Netflix has not only lost customers, but it has also earned the anger of investors, who filed a lawsuit against the business last month, alleging that it misled them about quarterly expectations. The corporation is taking huge moves forward toward its content strategy, which has enraged employees. It absolutely must! It won't last long in the face of fierce competition from major OTTs and Hollywood studios launching their own OTTs. So, what's the strategy here?

Netflix's plans were revealed by Hollywood Insider. The company's morale is as poor as the stock, which has lost 44% of its value since its inception. That's how the company's executives mockingly describe the situation. The company has been exploring cost-cutting measures since then. Layoffs are included! Lays off become common after Covid but it was not expected by big firms.

In addition to the layoffs, Netflix implemented a series of adjustments, including revisions to its content restrictions. It made it clear in its email to the workers that if they didn't like the content, they may gtfo.

The company's tone has shifted dramatically, as has the momentum. The strategists have gone back to the drawing board, hard at work. The corporation intends to overhaul the entire system. Major studios have rigged the content game. The pace of the releases is slow. It is a better tactic to stay ahead of the competition by releasing your movie. In any case, the company is well-funded and capable of producing high-quality material. According to the executives, the studio is now concentrating on large films. Small specialized films, on the other hand, will continue to be produced. One new film will be released each week, according to the plan.

Furthermore, a 20-lakh paid subscriber loss is expected in the April-June period all over the world. Netflix was a leader among streaming companies in the pandemic, as it attempted to expand quickly by pouring tens of billions of dollars into projects, including dozens of new feature films per year, leading to a promise of a "new movie every week" by 2021.

According to The Hollywood Reporter, the company's studio chiefs are now focusing on "bigger, better, fewer" as they map a path forward in the face of increased competition from deep-pocketed media rivals.

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Netflix stock (NFLX) has dropped 42% since its April 19 earnings announcement, when the firm missed some revised subscriber growth projections while seeing subscriptions shrink (thanks in part to shut down in Russia). This was bound to result in adjustments, which included dozens of layoffs beginning in mid-May. On Thursday, Netflix's stock (NFLX) was up 4.1 percent.

"A substantial percentage of the cuts have wiped out the family live-action picture branch, and the original independent films division, which developed movies in the under-$30 million budget bracket, has also seen its ranks swept out," sources.

Netflix now wants to make bigger and better movies: instead of making two films for $10 million, it wants to make one for $20 million.

That concentration will be on display in upcoming films worth hundreds of millions of dollars, such as The Gray Man (directed by Anthony and Joe Russo and starring Ryan Gosling and Chris Evans) in July and Daniel Craig in Knives Out 2 later this year.

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It will also follow up on other high-profile previous films, such as Red Notice, Don't Look Up, and The Adam Project, which has ranked among Netflix's most-watched.

In terms of high-profile TV series, Netflix is riding high this week after its latest season of Stranger Things set a new record for viewership.

NETFLIX’s new strategy to retain their customers

NETFLIX’s new strategy to retain their customers

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Updated on: 04-Jun-2022
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4,726 views

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4,726 views

The OTT behemoth has paid a price for the password-sharing crackdown. Netflix has not only lost customers, but it has also earned the anger of investors, who filed a lawsuit against the business last month, alleging that it misled them about quarterly expectations. The corporation is taking huge m...

Airtel Launches Rs 9 Unlimited Data Plan with Limitations

Airtel Launches Rs 9 Unlimited Data Plan with Limitations

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Updated on: 21-Jun-2024
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Airtel has introduced a Rs 9 prepaid plan offering unlimited data for one hour, but with a catch. The plan includes a Fair Usage Policy (FUP) limit of 10GB, after which speeds reduce to 64kbps. This pack is ideal for users needing a quick data boost without voice benefits. It’s available via the Airtel website and contrasts with the Rs 129 plan, which provides over 10GB of data with longer validity. Airtel also recently extended the validity of its Rs 395 plan from 56 to 70 days, while maintaining other benefits.

Airtel Launches Rs 9 Unlimited Data Plan with Limitations

Airtel Launches Rs 9 Unlimited Data Plan with Limitations

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Updated on: 21-Jun-2024
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1,478 views

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Airtel has introduced a Rs 9 prepaid plan offering unlimited data for one hour, but with a catch. The plan includes a Fair Usage Policy (FUP) limit of 10GB, after which speeds reduce to 64kbps. This pack is ideal for users needing a quick data boost without voice benefits. It’s available via the...

Realme Buds Air 6 Pro Launched in India: Key Features and Price

Realme Buds Air 6 Pro Launched in India: Key Features and Price

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Updated on: 21-Jun-2024
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Realme has launched the Buds Air 6 Pro in India at Rs 4,999, available from June 27th on Flipkart and Realme’s website. Offered in Titanium Twilight and Silver Blue, these earbuds feature up to 50dB active noise cancellation, 40-hour battery life, dual drivers (6mm and 11mm woofer), and 360-degree Spatial Audio. Additional highlights include a 4000Hz ultra-wideband noise cancellation, 55ms low latency, LDAC Audio Codec, and IP55 water and dust resistance. They support Bluetooth v5.3, Google Fast Pair, and dual device connectivity.

Realme Buds Air 6 Pro Launched in India: Key Features and Price

Realme Buds Air 6 Pro Launched in India: Key Features and Price

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Updated on: 21-Jun-2024
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1,964 views

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Realme has launched the Buds Air 6 Pro in India at Rs 4,999, available from June 27th on Flipkart and Realme’s website. Offered in Titanium Twilight and Silver Blue, these earbuds feature up to 50dB active noise cancellation, 40-hour battery life, dual drivers (6mm and 11mm woofer), and 360-degre...

Google Pixel 9 Pro XL Key Specifications Revealed on Geekbench

Google Pixel 9 Pro XL Key Specifications Revealed on Geekbench

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Updated on: 21-Jun-2024
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The Google Pixel 9 Pro XL has appeared on Geekbench, scoring 1378 in single-core and 3732 in multi-core tests. It features 16GB RAM and runs on Android 14. Powered by an octa-core processor, likely the upcoming Google Tensor G4 chipset, the phone includes four cores at 1.95GHz, three at 2.60GHz, and one at 3.10GHz. Despite scores trailing behind the Pixel 8 Pro, the Pixel 9 Pro XL marks the return of the XL branding and is expected to debut in October 2024 with a flat display and horizontal rear camera strip.

Google Pixel 9 Pro XL Key Specifications Revealed on Geekbench

Google Pixel 9 Pro XL Key Specifications Revealed on Geekbench

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Updated on: 21-Jun-2024
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1,647 views

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The Google Pixel 9 Pro XL has appeared on Geekbench, scoring 1378 in single-core and 3732 in multi-core tests. It features 16GB RAM and runs on Android 14. Powered by an octa-core processor, likely the upcoming Google Tensor G4 chipset, the phone includes four cores at 1.95GHz, three at 2.60GHz,...

Samsung Galaxy Watch Ultra Confirmed

Samsung Galaxy Watch Ultra Confirmed

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Updated on: 21-Jun-2024
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The Samsung Galaxy Watch Ultra has been officially confirmed via a support page on Samsung Canada's website. Expected to launch on July 10th during the Galaxy Unpacked event, the watch will feature a unique design, LTE support, and a 47mm size. It will be available in White and Dark Grey, with a Titanium Grade 4 chassis, sapphire crystal glass display, and up to 300 nits peak brightness. The watch might also be water-resistant up to 100 meters. In the US, the Galaxy Watch Ultra could be priced between $699 and $710.

Samsung Galaxy Watch Ultra Confirmed

Samsung Galaxy Watch Ultra Confirmed

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Updated on: 21-Jun-2024
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The Samsung Galaxy Watch Ultra has been officially confirmed via a support page on Samsung Canada's website. Expected to launch on July 10th during the Galaxy Unpacked event, the watch will feature a unique design, LTE support, and a 47mm size. It will be available in White and Dark Grey, with a ...

OnePlus Ace 3 Pro Price and India Launch Status: What We Know

OnePlus Ace 3 Pro Price and India Launch Status: What We Know

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Updated on: 21-Jun-2024
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The OnePlus Ace 3 Pro is expected to arrive in China at a starting price of roughly Rs 34,000, with a potential Collector's Edition. It might bridge the pricing gap between the OnePlus 12R and the OnePlus 12, featuring premium features such as a Snapdragon 8 Gen 3 processor and a 6,100mAh battery with Glacier Battery innovation.

Also Read: Infinix Note 40 Launch: Specs & Features Revealed

OnePlus Ace 3 Pro Price and India Launch Status: What We Know

OnePlus Ace 3 Pro Price and India Launch Status: What We Know

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Updated on: 21-Jun-2024
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3,948 views

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3,948 views

The OnePlus Ace 3 Pro is expected to arrive in China at a starting price of roughly Rs 34,000, with a potential Collector's Edition. It might bridge the pricing gap between the OnePlus 12R and the OnePlus 12, featuring premium features such as a Snapdragon 8 Gen 3 processor and a 6,100mAh battery w...

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