OnePlus launched the Nord series of smartphones to focus on the mid-range mobile segment in contrast to their OnePlus flagship devices. Slowly Nord has added its own series of products, it was expected by many that like other brands under BKK electronics, Nord will also branch out into its own separate brand.
A new report this week suggests Nord will become a bigger brand itself and include several other products like TVs, audio and fitness devices into their portfolio It is hardly a surprise given that many other companies have also used similar tactics just like Oppo has done with Realme and Xiaomi with POCO.
According to some rumours, Nord will be treated as a completely different brand with its own dedicated stores and teams. It is also expected that Nord will bring its own interface for their smartphone by adding its separate skin on OxygenOS similar to what POCO has done with MIUI.
To date, Nord smartphones between Rs 20000 to Rs 30000 price was the norm, in near future it is very possible that new cheaper lower-end models and more expensive high-end models will be introduced worldwide.
There has not been any official statement from OnePlus about this decision so this information should be taken with a grain of salt, however, due to the recent increase in demand and fan following of Nord products it seems OnePlus will have some big plans for the sub-brand.
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