The Nothing Phone (1) has sold well in India, just over two months after its launch, thanks to its launch partner Flipkart. With over 100000 units sold, these figures are especially encouraging for a new entrant in a highly competitive market like India.
According to Manu Sharma, Vice President & General Manager, Nothing India, the Nothing Phone (1) had over 100,000 clients in India at the end of August. On Flipkart, the brand sold over 100,000 pieces in just 20 days.
Sharma further said that the Nothing Phone (1) is the best-selling smartphone on Flipkart in the INR 30,000+ price range right now. Customers responded positively to the phone, with over 10 million preferring to be notified about the phone's arrival on Flipkart ahead of time.
Nothing also notified us that its fourth major software upgrade, Nothing OS 1.1.4, will be available soon. While the precise release date or update information were not revealed by the company, Sharma stated that the update will include fixes for important issues raised by users as well as enhancements to things like the camera and battery.
When asked about the imminent Android 13 update, Sharma emphasised that the firm prioritises offering an excellent software experience over a quick release cycle. The arrival of the Android 13 version, as well as the Phone's development timeframe (1), made it difficult to include the update sooner.
In terms of the future, Sharma hinted at potential ecosystem devices in the works but refused to elaborate.
Other than being a competitive smartphone in the mid-range segment, Nothing Phone 1 has a Glyph Interface on the back of the device. The Glyph Interface enables you to use the LED lights as notification LED with various effects or as a flood light for macro shots. Though the Glyph Interface in the Nothing Phone 1 has limited uses, it is good to see something different in the sea of Glass slabs in the market.
The Nothing Phone (1) will have limited time price cuts and cash back rewards as the festive season approaches in India. The 8+128GB variant will cost INR 31,999 (currently 33,999), the 8+256GB model will cost INR 34,999 (currently 36,999), and the 12+256GB model will cost INR 37,999. (currently 39,999). Customers of certain banks will also receive an additional INR 3000 cash back.
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