Vivo announces it sponsorship for Fifa World Cup

Chinese tech company Vivo has become the sole official smartphone industry sponsor of the FIFA World Cup Qatar 2022.

Spark Ni, senior vice president and chief marketing officer at Vivo, said "Football has the power to bring people together. Vivo believes that innovation can help football fans build a community and share exciting World Cup experiences with everyone across the globe, whether they are watching the games at a football stadium or enjoying the experience from afar”.

Vivo signed his six-year sponsorship deal with FIFA in 2017. This year's event in Qatar will be the second World Cup sponsored by Vivo, following the FIFA Confederations Cup 2017, FIFA World Cup Russia 2018 and FIFA Arab Cup Qatar 2021. In football events, Vivo also sponsored UEFA EURO 2020™. Vivo remains committed to supporting the development of football through various football sponsorships.

The news came out on Monday night when Vivo unveiled its latest foldable smartphone, the Vivo X Fold+, in China. The new model will be the first official foldable smartphone in the 118-year history of the FIFA Federation.

At the 2022 FIFA World Cup Qatar, Vivo said it will provide FIFA World Cup staff with industry-leading flagship smartphones to complete their preparations with cutting-edge technology to facilitate World Cup success.