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Grok, the AI chatbot developed by Elon Musk’s xAI, is facing global criticism after a recent update allowed it to edit public images posted on X (formerly Twitter). The feature, rolled out on December 24, enabled Grok to respond to user mentions by modifying images shared on the platform. Soon after its release, users began misusing the tool to create sexually suggestive and non-consensual edits of women’s photos, triggering widespread backlash.
The controversy has raised serious concerns around user safety, content moderation, and the lack of safeguards in AI-powered image tools.
After the update, Grok could edit any public image when tagged in replies or comments. Users quickly began requesting inappropriate changes, including altering clothing, body features, and overall appearance in a sexualised manner.
A review of Grok’s media activity shows that many of these edits were created without the consent of the individuals in the images. Women users, especially those with public accounts, were disproportionately affected, with anonymous and burner accounts driving much of the misuse.
According to a Bloomberg report, social media researcher Genevieve Oh analyzed Grok’s activity over a 24-hour period and found that nearly 6,700 sexually suggestive images were generated every hour, underlining the scale of the issue.

Several users on X have openly criticized the platform and its AI systems. One user described Grok as “unsafe for women and children,” questioning how such misuse was not anticipated or prevented during development.
More troubling were reports claiming that Grok had also generated sexually suggestive edits involving images of minors. While these posts were reportedly removed quickly, Grok publicly acknowledged and apologised for at least one such incident.
The severity of the situation has prompted action from regulators across multiple regions:
These responses reflect growing global pressure on tech companies to control AI misuse more effectively.
Elon Musk addressed the issue in a brief response, stating that users who create illegal content using Grok would face consequences similar to uploading illegal content directly. However, no clear definition of “illegal content” or details on enforcement mechanisms were provided.
As of now, neither X nor xAI has explained why preventative measures were not implemented before launching the feature. Reports also suggest that Grok continues to comply with inappropriate image-editing requests, raising questions about whether meaningful changes have been made.
The Grok image-editing controversy highlights the risks of releasing powerful AI tools without strong safety controls. While the feature was positioned as a creative enhancement, its misuse has exposed serious gaps in moderation and ethical oversight. With regulators now involved and public scrutiny intensifying, the incident may become a key case study in how AI platforms are governed moving forward.





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