No more Imposter in Gmail

By: Aman Singh

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Updated on: 15-May-2023

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The blue checkmark serves as an indicator of an official or verified account, allowing users to easily identify the authenticity of the sender. By utilizing tools like Brand Message Indicator for Identity (BIMI), Verified Mark Explanation (VMC), and Domain-Based Message Authentication, Reporting, and Conformance (DMARC), Gmail can authenticate messages and verify sender profiles.

BIMI is an open standard that enables email senders to incorporate their brand logos in emails. It was introduced in Gmail in 2021. VMC involves the issuance of a digital certificate by a Certificate Authority, which verifies the ownership of the sender's logo. DMARC is a standard employed by email security systems to filter and distinguish genuine messages from spam.

When senders successfully pass these authentication processes, Gmail grants them the ability to display a blue checkmark next to their name, confirming their authenticity. This feature adds an extra layer of security and helps users distinguish verified senders from potentially fraudulent ones.