Tim Cook Announces Generative AI for iPhone and Mac in 2024

By: Insha Hashmi

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Updated on: 02-Feb-2024

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Apple plans to unleash generative AI for its iPhone and Mac bias by the end of 2024, marking a meaningful step in the company's entry into the AI landscape, as it seeks to enhance user adventures across its product lineup, a move that has dissatisfied challengers similar as Samsung and Google.

Apple CEO Tim Cook announced the creation of generative AI software features, which are now under development and are anticipated to be available to users later this year. He emphasized Apple's commitment to investing in AI technology and promised further insights and breakthroughs in the coming months.

Tim Cook has kept future AI breakthroughs under wraps, claiming that the business has intriguing initiatives in the works. He emphasized Apple's commitment to doing considerable work before making announcements, and he hinted to huge prospects in generative AI and AI in general. Cook indicated that further details will be revealed later this year.

Tim Cook highlighted generative AI during his talks, implying a major iOS upgrade. According to Bloomberg's Mark Gurman, the iOS 18 upgrade is the "biggest" in Apple history, and it is powered by artificial intelligence. Cook's comment is consistent with Apple's yearly pattern of announcing new iPhone series during its autumn presentation, implying revolutionary AI-driven capabilities for the next iPhone generation.

Apple's plans to include AI into iOS, iPadOS, and macOS remain unknown, although rumors claim that they may join Samsung, Microsoft, and Google in incorporating AI into their software platforms. If this is accurate, consumers may expect huge increases in device capabilities, as well as a new age of AI-driven experiences across Apple's ecosystem.