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The collaboration will take place at the Optimus factory in Noida, Uttar Pradesh, showcasing Xiaomi's commitment to establishing a strong manufacturing base in the country. This move aligns with the company's long-term strategy to localize production and reduce dependence on imports. By manufacturing wireless audio products in India, Xiaomi can benefit from lower production costs, faster turnaround times, and better control over the supply chain.
In addition to producing audio products, Xiaomi already has a significant manufacturing presence in India for its smartphones and televisions. This localization strategy not only supports the Make in India initiative but also enables Xiaomi to offer competitively priced products to Indian consumers. By manufacturing locally, the company can bypass import duties and pass on cost savings to customers, making their products more affordable and accessible.
Furthermore, Xiaomi has set an ambitious goal to manufacture 50% of its components in India by 2025. This demonstrates their commitment to strengthening the local manufacturing ecosystem and developing a robust supply chain within the country. By increasing the localization of components, Xiaomi can reduce reliance on imports and enhance the overall efficiency of its manufacturing operations.
While Xiaomi has faced challenges in the Indian market, with Samsung overtaking Redmi in smartphone sales, the company continues to innovate and adapt to market demands. Recently, Xiaomi experienced a decline in smartphone demand, leading to a decrease in revenue. To address this, the company has been exploring new avenues such as the introduction of home mobile services, specifically targeting the elderly population. By offering personalized support and assistance in phone repairs and setup, Xiaomi aims to enhance the customer experience and cater to the unique needs of this segment.
Overall, Xiaomi's partnership with Optimus for manufacturing wireless audio products in India, along with their focus on localizing production and expanding customer support, showcases the company's commitment to the Indian market and its efforts to provide affordable and innovative technology solutions to Indian consumers.
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The Xiaomi 14T Pro, expected to launch soon, has appeared on Geekbench with impressive scores: 9,369 in single-core and 26,083 in multi-core, using Geekbench V4.4. It will run on Android 14 and feature 12GB RAM, powered by the MediaTek Dimensity 9300+ SoC. The device has passed certifications on various platforms, hinting at an imminent release. Camera specs include a 50MP primary, 13MP ultra-wide, and 50MP telephoto lens. The 14T Pro is likely based on the Redmi K70 Ultra, which boasts similar features and chipset.
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New reports reveal that the upcoming Google Pixel Buds Pro 2 will be available in four color options: Charcoal, Porcelain, Aloe, and Hot Pink. This differs slightly from previous reports, which mentioned Raspberry, Porcelain, Mojito, and Haze. The earbuds are expected to be unveiled at the Made by Google event on August 13th. Design leaks suggest the Pixel Buds Pro 2 will retain the egg-shaped charging case with potential design tweaks, including a larger microphone cover and matching color grills. A possible battery upgrade to 650mAh has also been hinted at.
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Apple is set to roll out its Apple Intelligence features in an upcoming developer beta for iOS 18, iPadOS 18, and macOS Sequoia. Announced at WWDC 2024, these AI enhancements will significantly upgrade Siri, making it more intuitive and capable. Users will gain access to Writing Tools for proofreading, rewriting, or summarizing text, audio recording summaries, email summaries, and AI-generated emojis called Genmoji. Additionally, the Clean Up feature will help erase unwanted objects from images. The developer beta is expected in August, with a public launch likely in iOS 18.1 around October or November.
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Apple has reduced iPhone prices in India following a 15% customs duty cut on phones and chargers announced in the Union Budget 2024. The price cuts range from minor reductions on base models to significant discounts on Pro models. The iPhone 15 Pro and 15 Pro Max now cost Rs 1,29,800 and Rs 1,54,000, respectively, saving up to Rs 6,000. Meanwhile, the iPhone 13, 14, and 15 series have smaller price cuts. This is the first instance of Apple reducing prices on its Pro models, reflecting a strategic shift in response to the customs duty adjustment.
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Poco plans to release the M6 Plus, a mid-range smartphone featuring a large 6.79-inch LCD screen, a Snapdragon 4 Gen 2 Advanced Edition engine, and a 5000mAh battery, in India on August 1. It is anticipated that the smartphone would include a 108MP primary sensor and a dual-camera configuration. The gadget is anticipated to contend fiercely in the cutthroat mid-range market by providing a reasonably priced alternative that prioritises battery life, performance, and display.
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