Hasselblad Releases Phocus Mobile App for Android with Advanced Editing Features

​Hasselblad has launched the Phocus Mobile app for Android, expanding its mobile editing capabilities beyond iOS for the first time in 16 years. The app supports the Hasselblad X2D II, X2D 100C, and 907X & CFV 100C cameras. It brings the full Hasselblad Natural Color Solution (HNCS) workflow to Android devices, offering AI-powered noise reduction, a comprehensive editing suite, and advanced photo management tools.

Key Highlights

• Hasselblad launches Phocus Mobile app for Android after 16 years of iOS exclusivity.
• Supports X2D II, X2D 100C, and 907X & CFV 100C cameras with full HNCS workflow.
• AI-powered RAW noise reduction processes 100MP images in 15 to 20 seconds.
• Editing tools include exposure, curves, white balance, and batch processing features.

Key Features and Compatibility

Phocus Mobile for Android allows users to review, edit, organize, and export images directly from their devices. The app preserves colors, tonal gradations, and highlight details from preview through export. On Android devices with HDR support, images captured with the X2D II 100C display intricate shadow detail, luminous highlights, and color gradations that closely match real-life visuals, according to Hasselblad.

The app’s AI-powered RAW noise reduction algorithm enhances image quality in low-light conditions and at high ISOs. It produces cleaner, more natural-looking images while maintaining fine details. Processing a 100MP RAW image with this feature typically takes between 15 and 20 seconds.

Editing Tools and Workflow

Phocus Mobile for Android includes a full suite of editing tools. Users can adjust exposure, curves, and white balance, and apply monochrome correction, lens correction, and noise reduction. The app also supports sharpening, cropping, rotation, and keystone correction. Batch processing is available, allowing users to apply settings to multiple images at once.

The noise reduction feature offers two modes: Purity Mode, which focuses on suppressing noise, and Detail Mode, which preserves luminance noise to retain fine image details. This gives photographers flexibility based on their editing needs.

Images can be imported into the app via Wi-Fi or USB-C cable. Export options include JPG, TIFF, HEIF, 3FR, and RAW formats, providing compatibility with various workflows and storage preferences.

Enhanced Mobile Photography Experience

The release of Phocus Mobile for Android marks a significant step for Hasselblad, making advanced mobile editing accessible to a wider range of users. The app delivers an end-to-end workflow for photographers who use Hasselblad’s supported cameras, ensuring that image quality and color accuracy are maintained throughout the editing process.

By combining AI-powered features with a robust set of editing tools, Phocus Mobile for Android aims to meet the needs of professional and enthusiast photographers alike. The app’s support for high-resolution RAW files and advanced export options further enhances its utility for mobile-based photo editing.