Apple Sets New Record in India, Sells Over 4 Million Units in Q3 2024

By: Bhumika

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Updated on: 15-Nov-2024

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Key Highlights:

• Apple's Record Quarter: Apple sold around 4 million units in India during Q3 2024, with strong sales driven by the iPhone 13 and iPhone 15.
• Market Leadership: Vivo maintained its lead in India’s smartphone market, capturing 15.8% of the share, while Oppo posted the highest growth, up 40% year-over-year.
• 5G Surge: The 5G smartphone segment saw a significant rise, with shipments up 83% compared to last year, while premium phones ($600-$800) grew by 86%.

Apple Hits Milestone in India's Growing Smartphone Market

In Q3 2024, Apple marked a historic achievement in India, recording its highest-ever quarterly shipments, with approximately 4 million units sold. The surge in sales was primarily driven by the popularity of models like the iPhone 13 and the newer iPhone 15 series. This performance comes amid a broader growth trend in the Indian smartphone market, which expanded by 5.6% year-over-year, as reported by the International Data Corporation (IDC).

India's Smartphone Market Performance in Q3 2024

India's smartphone market saw a healthy total shipment of 46 million units during the third quarter. The market's growth is driven by both the budget and premium segments. In particular, smartphones priced between $200-$400 contributed significantly to the overall growth, accounting for about 42% of the year-over-year rise.

Top Performers: Vivo and Oppo

While Vivo retained its position as the top smartphone brand in India, commanding 15.8% of the market share, Oppo registered the highest year-on-year growth, selling 40% more units than the same period last year. The surge in Oppo’s sales points to a strengthening of its position in the budget and mid-range segments, which continue to see high demand.

Smartphone Segment Breakdown (Q3 2024)

Shifting Trends in the Smartphone Market

The premium smartphone segment has experienced notable growth, driven largely by continued demand for iPhones and high-end Android models like the Galaxy S23 and OnePlus 12. Devices in the $600-$800 range, including the iPhone 13, iPhone 14, and iPhone 15, led the surge, increasing by 86%.

Simultaneously, 5G adoption in India is accelerating, with 5G phones now accounting for 83% of total shipments, compared to 57% last year. Particularly notable is the rise in mass budget 5G smartphones priced between $100 to $200, where sales nearly doubled.

Future Outlook: Continued Growth Expected

Looking ahead, the Indian smartphone market is projected to see continued growth, with double-digit increases expected in 2025, driven by strong demand for entry-level devices. Companies are expected to heavily invest in Gen AI features in their marketing to attract consumers, making next year even more competitive.

This optimistic outlook comes despite potential "cyclic dips" in demand following the festive season, but the market is expected to remain resilient with innovations in affordable 5G and premium smartphone offerings.