Google Pixel Tag Rumored for August Launch at €34.99 in Eurozone

By: Harsh Vardhan

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Updated on: 06-Aug-2026 09:00 AM

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​Google is reportedly preparing to launch its first AirTag-like tracker, the Pixel Tag, on August 12. The device is expected to be priced at €34.99 in the Eurozone, matching the cost of the Apple AirTag. This pricing suggests Google aims to compete directly with Apple in the tracking device market.

Key Highlights

• Google Pixel Tag rumored to launch on August 12 at €34.99 in the Eurozone.
• Device expected to be available in a single Light Fog color option.
• Pixel Tag will use Google's Find My Device network for tracking.

Pixel Tag Features and Pricing

The Pixel Tag will be available in a single color option called Light Fog. At this time, there is no information confirming whether the device will support Ultra Wideband (UWB) technology. The exact release date for the Pixel Tag remains unconfirmed, but the rumored unveiling is set for August 12.

Google will integrate the Pixel Tag with its Find My Device network. This network allows users to locate lost items using their Android devices. The Pixel Tag's price of €34.99 in the Eurozone is identical to the Apple AirTag, indicating a strategic move by Google to align with existing market leaders.

Market Context and Availability

The launch of the Pixel Tag marks Google's entry into the item tracker market, which Apple and other brands currently dominate. The device is expected to appeal to Android users who want a seamless tracking experience. The single Light Fog color option may limit personalization, but it simplifies the initial launch.

Details about the Pixel Tag's availability in regions outside the Eurozone have not been disclosed. Additionally, Google has not confirmed whether the device will feature UWB support, which can improve location accuracy. More information may become available closer to the rumored launch date.

In summary, the Pixel Tag is set to debut as Google's answer to the Apple AirTag, with a competitive price and integration into the Find My Device network. The device's full specifications and release timeline are expected to be revealed in the coming weeks.