Nothing unveils the exclusive Phone (4b) RCB Edition ahead of July 7 launch

London-based consumer technology company Nothing today announced its most exclusive drop yet: Phone (4b) RCB Edition. This limited-edition smartphone marks the culmination of two disruptive brands coming together to celebrate a relentless obsession with detail, perfection, and the spirit of showing up year after year.

 The Phone (4b) RCB Edition is an exclusive, limited-edition collectible product. It will be available for purchase on 7 July 2026, at an exclusive drop at the Nothing Bengaluru Store for one day. Doors open at 4 PM IST. For the absolute die-hard RCB fans, this limited drop is the only window to own a piece of RCB’s championship legacy. Quantities will be extremely limited and available on a first-come, first-served basis.

 “At Nothing, we've always believed technology should create culture, not just products. Our partnership with RCB has brought together two communities that share the same ambition to challenge convention and build something people genuinely care about. The Phone (4b) RCB Edition is our way of celebrating RCB's historic championship victory, our incredible journey together, and giving our community something truly special," said Akis Evangelidis, Co-founder and India President, Nothing.

The Phone (4b) RCB Edition commemorates two landmark years in the partnership between Nothing and Royal Challengers Bengaluru. After joining the franchise as Associate Sponsor during the 2025 T20 season, Nothing became the team's Title Sponsor for the 2026 season. Together, the partnership has coincided with two historic campaigns, with RCB lifting the championship trophy in both seasons.

 Phone (4b) is the first device in Nothing's new “b" Series, expanding the company's smartphone portfolio into a new product segment while maintaining a clear product hierarchy. Built on the success of the best-selling Phone (4a) Series, the new “b" Series is designed to bring the core Nothing smartphone experience to a new generation of users. Ahead of the launch, Nothing has confirmed that Phone (4b) will be powered by a Snapdragon processor, bringing fast, efficient performance and advanced on-device AI capabilities to the newest addition to the Nothing smartphone lineup.

 The announcement also builds on Nothing's strong momentum in India. According to Counterpoint Research, Nothing has been the fastest growing smartphone brand in India across eight out of the last nine consecutive quarters. Earlier this year, the Phone (4a) Series was the company's most successful smartphone launch to date, becoming the best-selling smartphone in its segment on Flipkart on day one of launch, further strengthening its position in one of the world's most competitive smartphone markets.