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The Amazon Great Indian Festival 2026 begins on October 8, 2026, at 12:00 AM for all users. Amazon has confirmed the date, along with a 10% instant SBI card discount and extra benefits for Prime members. Early Deals have been live since September 25. Here is everything confirmed so far, and what is still unannounced.
The sale opens at midnight on October 8. Prime members are widely reported to get a 24-hour head start from midnight on October 7, but Amazon has not officially confirmed this. Its September announcements do not mention an early access date.
Phase | Date and time | Status |
Early Deals | Live since Sept 25, 2026 | Confirmed |
Prime early access | Oct 7, 2026, 12 AM (reported) | Not confirmed by Amazon |
Main sale (all users) | Oct 8, 2026, 00:00 | Confirmed |
End date | Not announced | Unknown |
The sale starts later than last year because Diwali falls on November 8, 2026. In 2025, the sale began on September 23. Recent editions ran for about a month, so this one may run into early November, but that is an estimate, not an announcement.
If the reported October 7 window holds, it matches earlier editions where Prime members got 24 hours of early access. Prime members also get up to 10% extra benefits during the festival, plus Prime Everyday Offers during Early Deals. Those offers give up to 60% off plus up to 5% extra on fashion and beauty, along with Prime-exclusive coupons.
Current Prime plans on Amazon:
Plan | Price | Notes |
Prime | ₹1,499/year, ₹299/month or ₹599/3 months | Full benefits including Prime Video |
Prime Lite | ₹799/year | Shopping benefits, reduced video perks |
Prime Shopping Edition | ₹399/year | Limited-period price, shopping-only benefits |
Prime Lite and Shopping Edition members got early access last year, but check the plan details before you buy if early access matters to you. Membership starts as soon as payment goes through, so you can join on October 6 or 7 and still qualify.
SBI is the banking partner this year, and Amazon has confirmed the following:
Offer | Details |
SBI credit card, debit card and EMI | 10% instant discount |
Prime member benefit | Up to 10% extra |
Amazon Pay ICICI Bank credit card | Unlimited 5% cashback for Prime, 3% for non-Prime; welcome rewards up to ₹2,500; no joining or annual fee |
Amazon Pay Later | 10% cashback on select purchases; interest-free "Pay in 3" EMI on carts of ₹1,500+ |
Amazon Pay Balance | Flat ₹20 cashback on orders of ₹300+ in fashion, beauty, home & kitchen |
Travel (Prime + Amazon Pay ICICI) | Up to 15% off plus 5% cashback on flights and hotels |
Amazon has not yet published the SBI offer's maximum discount or minimum order value. Check the terms on the product page before paying.
Which is better? Instant discounts are usually capped, while the Amazon Pay ICICI cashback is not. On smaller carts, the SBI 10% is likely to save more, but on very large orders, uncapped cashback can win. Redo the maths once SBI's cap is published.
Amazon has listed these deal types: Blockbuster Deals, Top 100 Deals, Mega Deals and 8 PM Deals. Promotions include Buy More Save More, Exchange Mela, Sample Mania, Amazon Combos, No Cost EMI and exchange offers.
For the first four "Hero days," the daily schedule is:
Time slot | Deal type |
12 AM to 12 PM | Grand Opening Deals |
12 PM to 8 PM | Mega Deals |
8 PM to 12 AM | 8 PM Deals |
If a product is not at your target price in the morning, check again after 12 PM and 8 PM. Different slots feature different products.
These prices were published by Amazon on September 25. Some include bank offers, and prices can change before and during the main sale.
Product | Early Deal price |
₹18,499 (incl. bank offers) | |
₹23,999 | |
₹15,999 (incl. bank offers) | |
₹41,999 (incl. bank offers) | |
Apple MacBook Neo 13" | ₹71,990 |
ASUS Vivobook 15 | ₹59,990 |
Samsung 55" Mini LED 4K (2026) | ₹53,900 |
LG 55" NU87 | ₹45,990 |
Samsung 653 L side-by-side refrigerator | ₹82,990 |
Bosch 8 kg front-load washing machine | ₹31,490 |
Sony Alpha A6700 | ₹1,25,990 |
Media reports suggest headline prices such as the iPhone 16 below ₹70,000 and the Galaxy S25 Ultra below ₹85,000. Treat these as expectations until they appear on the product page.
Amazon is pushing AI features this year. Rufus offers recommendations from natural prompts and a 30- to 90-day price history tracker, with alerts when an item hits your target price. Lens AI finds products from a photo. Price history is the easiest way to check whether a "sale price" is really lower than last month's.
The Great Indian Festival is Amazon India's biggest sale of the year, but it is not the last one. If you miss a deal, or a product you want does not hit your target price, several more sales follow before early 2027. Knowing the calendar helps you decide whether to buy now or wait.
Amazon sale | Dates | Status |
GIF Early Deals | Live since Sept 25, 2026 | Live now |
Great Indian Festival 2026 | From Oct 8, 2026 | Confirmed |
GIF Diwali phase | Late October to early November 2026 | Expected |
Black Friday Sale 2026 | Around Nov 27-30, 2026 | Expected |
Christmas and year-end offers | Late December 2026 | Expected |
Great Republic Day Sale 2027 | Around mid-January 2027 | Expected |
Only the October 8 start is confirmed by Amazon. The other dates are based on past patterns, so treat them as estimates until Amazon announces them.
Dussehra and Diwali shopping. Amazon has not announced a separate Dussehra sale this year. Dussehra falls during the Great Indian Festival, so those offers will run inside it. With Dhanteras on November 6 and Diwali on November 8, expect fresh festive offers in the Diwali phase.
Should you buy now or wait? Buy now if you need an item before Diwali, since delivery times can stretch during peak weeks. Wait if the product is not urgent and the price is not at your target. Use Rufus price history to see whether the current price is actually lower than last month's.
Check the fee before you pay. Amazon typically charges a flat ₹5 marketplace fee per order, including for Prime members, on prepaid payments. Return windows also vary by product, and smartphones are usually replacement-only, so check the product page first.
The two sales overlap this year:
Feature | Amazon GIF 2026 | Flipkart Big Billion Days 2026 |
Member early access | Oct 7 (reported) | Oct 8, from midnight |
Public sale opens | Oct 8 | Oct 9 |
Bank partner | SBI (10% instant) | Axis Bank and ICICI Bank (up to 10% instant) |
End date | Not announced | Not announced |
Your bank card is the biggest deciding factor. SBI cardholders benefit on Amazon, while Axis and ICICI cardholders should check Flipkart. Compare the same product on both sites before buying anything expensive.
Build your wishlist now and note current prices, so you know on October 8 whether the discount is real.
Set Rufus price alerts for the items you want.
Decide on Prime early if you want early access. Shopping Edition is the cheapest route.
Pick your card: SBI for the instant discount, or Amazon Pay ICICI for uncapped cashback on big purchases.
Check every time slot on the Hero days.
Check delivery dates at checkout for anything you need before Diwali.
Read the payment page to see which offers stack, since stacking rules vary by product.
Everyone is expected to start shopping at 12:00 AM on October 8, 2026, and Amazon has confirmed that Early Deals have been available since September 25.
Members get a 24-hour head start with Prime Early Access, reported as October 7, 2026 at 12:00 AM. Amazon has not officially confirmed this, so watch its announcements.
Amazon has not announced a cut-off date. Recent editions lasted about a month, but check Amazon for official updates.
SBI Credit Cards, Debit Cards & EMI Transactions get 10% Instant Discount, and Prime members get an additional 10%, and Amazon Pay ICICI cardmembers get 5% cashback (Prime) or 3% (non-Prime). See the product page for caps and minimum order values.
The first four Hero days include Grand Opening Deals from 12 AM to 12 PM, Mega Deals from 12 PM to 8 PM, and 8 PM Deals from 8 PM to midnight. Products vary in each slot.
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