Apple gains market share amid global smartphone decline

By: Rohit Yadav

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Updated on: 31-Oct-2022

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Reason for the declining smartphone market

Lack of demand, rising costs and inflation are some of the reasons behind the biggest drop in the smartphone market. The report finds that Chinese vendors continue to face the hardest hit, with all vendors including Samsung and Apple being affected. The report also suggests that despite the decline, Apple was the only company to post positive growth this quarter. The company faces challenges as its growth in many markets, including China, has been constrained by deteriorating macroeconomic conditions. At the same time, Apple had record sales in India.

Leading companies in the smartphone market

Vendor positioning remains unchanged from last quarter despite the challenging environment, according to IDC's report. In the smartphone market, Samsung ranked first with a share of 21.1%, and Apple ranked second with a share of 17.2%. 3rd, 4th and 5th places are held by Chinese smartphone makers. Xiaomi ranks third with its 13.4% market share. Vivo and Oppo are tied at 8.6% market share. With the exception of Apple, all top players decreased year-over-year. However, while Samsung and Xiaomi posted single-digit declines, Vivo and OPPO continued to post high double-digit declines.