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Haier has added to its premium home entertainment and appliance portfolio in India with the launch of M3 Series AI washing machine and M70 Mini LED TV series, also, the new products are aimed at delivering artificial intelligence, smart connectivity and advanced performance features for contemporary homes.
The M3 washing machine boasts a unique triple drum design to wash different types of laundry at the same time. The M70 television range delivers outstanding picture quality, immersive audio and smart entertainment. The launches are part of Haier’s efforts to strengthen its footprint in the competitive Indian consumer electronics market, with prices spanning a range of premium product categories.
Key Highlights
Haier has launched the M3 Series AI washing machine with a triple-drum design and an overall capacity of 12kg, featuring smart laundry capabilities.
M70 Mini LED TV series features 4K picture technology, Dolby Vision, Dolby Atmos and Google TV with Gemini support.
The M3 washing machine is priced at ₹1,30,000, while the M70 televisions start from around ₹39,190 and go up to ₹1,69,990.
The Haier M3 Series has a triple drum design, with an overall capacity of 12kg. It has a main drum of 10kg plus 2 smaller drums of 1kg each. It allows the user to wash three different types of laundry simultaneously, for example, baby clothes, everyday wear and delicate fabrics.
The AI Wash technology in this appliance adjusts the wash cycles based on the type of laundry. Its Essence Wash feature prepares the detergent and water together to create foam for washing, and Smart Dosing controls the usage of detergent. Quick Clean is an additional choice for those who want to conveniently do smaller loads of laundry.
Other features include a colour touchscreen, Smart Touch Door Integrated Panel and Wi-Fi-enabled remote control.
Feature | Details |
Total capacity | 12kg |
Drum configuration | 1kg + 1kg + 10kg |
Washing technology | AI Wash |
Additional features | Essence Wash, Smart Dosing, Quick Clean |
Connectivity | Wi-Fi |
Warranty | 4 years comprehensive, 12 years on motor |
Price | ₹1,30,000 |
The M3 Series is available through Haier's official website and retail outlets across India. Its triple-drum design is particularly aimed at households that regularly handle different fabric types and want to reduce the number of separate washing cycles.
Alongside the washing machine, Haier is expanding its television portfolio with the M70 Mini LED series. The range combines Mini LED display technology with Micro Dimming and AI Picture Quality processing to improve brightness, contrast, colour reproduction and motion clarity.
The televisions support Dolby Vision and HDR10+, alongside up to 93% DCI-P3 colour gamut coverage. The technologies are aimed at delivering richer visuals in movies, sports broadcasts and streaming content.
For audio, the M70 series includes a 50W 2.1-channel speaker system with an integrated subwoofer and Dolby Atmos support. Gaming features include 120Hz Gaming, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and MEMC.
The smart television range runs on Google TV and includes Gemini support, allowing users to interact with entertainment services through voice commands.
Screen size | Price |
43-inch | ₹39,190 |
55-inch | ₹56,590 |
65-inch | ₹74,990 |
75-inch | ₹1,02,990 |
85-inch | ₹1,69,990 |
The M70 series also features 2GB RAM and 32GB storage. Haier lists a three-year warranty for these models. The televisions are available through leading retail outlets in India.
With these launches, Haier is targeting consumers seeking connected appliances, specialised laundry functions and larger home entertainment displays. The M3 washing machine is in the premium category and costs ₹1.30 lakh. The M70 television range comes in multiple screen sizes and price points.
The company’s latest products are an outcome of the rising competition in India’s smart home appliance segment, where AI-powered features, connected controls and premium entertainment features are becoming important considerations for buyers.
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