Instagram Introduces New Features to Help Creators and Brands Streamline Work Processes

By: Aman Singh

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Updated on: 13-Apr-2023

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Recently, Instagram has added two new features to the Creator Marketplace to make things even easier for brands and creators. The first feature is a priority inbox that enables brands to send messages to famous creators easily. Creators tend to prefer interacting with brands through direct messages, and this new feature should simplify communication for both parties.

The second feature allows creators to send project briefs to brands. This feature will allow creators to provide work-related items in the product brief so that brands can easily understand their requirements and respond with a "yes" or "no." Instagram is currently testing these new updates with some creators and brands, and they will be rolled out in the coming time.

To enroll in the Creator Marketplace, brands and creators have to create their portfolios. Creators have to provide information related to their profiles, resumes, and audience demographics. Brands then see the portfolios of popular creators according to their audience, likes, and reach. Based on this information, brands can reach out to the creators they want to collaborate with. Instagram introduced this feature last year to remove third-party intermediaries and make it easier for brands and creators to connect with each other on the platform.

As the world becomes more digital, influencer marketing is becoming increasingly important for brands. Instagram's Creator Marketplace is an excellent platform for brands to connect with creators and promote their products. These new features should make the process even easier and more streamlined for both parties