iPhone 18 Pro Price Tipped to Stay Unchanged Despite Rising Component Costs: Read Complete Details

By: Ajay Ajay

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Updated on: 11-Feb-2026

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Key Highlights

• Apple plans to maintain the same starting prices for iPhone 18 Pro and iPhone 18 Pro Max as the iPhone 17 Pro models
• Analyst Jeff Pu reports Apple's focus on cost management to offset rising component costs
• Pricing aligns with earlier analyst Ming-Chi Kuo's prediction of avoiding price increases
• iPhone 18 Pro series expected to launch in September 2026, potentially with iPhone Fold
• Expected features include 2nm A20 Pro chip, telephoto extender lenses, and larger batteries

Apple Aims to Keep iPhone 18 Pro Pricing Unchanged Despite Rising Costs

Apple is reportedly planning to launch the iPhone 18 Pro and iPhone 18 Pro Max at the same starting prices as their predecessors, according to a research note from GF Securities analyst Jeff Pu, as reported by MacRumors.

The note highlights Apple's emphasis on cost management through negotiations with suppliers like Samsung and SK Hynix for favorable memory chip deals, amid increases in DRAM and NAND storage prices. Apple is also expected to reduce expenses on components such as displays and camera modules.

This approach matches previous commentary from analyst Ming-Chi Kuo, who stated that Apple would avoid raising prices as much as possible and aim to keep starting prices flat compared to the iPhone 17 Pro series.

Current Pricing Reference

In the US:

• iPhone 17 Pro starts at $1,099
• iPhone 17 Pro Max starts at $1,199

In India:

• iPhone 17 Pro base variant priced at Rs. 1,34,900
• iPhone 17 Pro Max base variant priced at Rs. 1,49,900

If the reports hold, the iPhone 18 Pro models would carry identical starting prices.

Expected Launch Timeline

The iPhone 18 Pro and iPhone 18 Pro Max are anticipated to debut in September 2026. Multiple reports indicate this event may also include Apple's first foldable iPhone, referred to as the iPhone Fold. The standard iPhone 18 model is expected to launch later, potentially in 2027 alongside other variants.

iPhone 18 Pro Series: Reported Specifications

The lineup is expected to include:

• iPhone 18 Pro
• iPhone 18 Pro Max

Key anticipated upgrades:

• A20 Pro chip built on TSMC's 2nm process for improved performance and efficiency
• Telephoto extender lenses (potentially for enhanced zoom capabilities)
• Variable aperture in camera system
• Larger batteries: Chinese variant of iPhone 18 Pro Max around 5,000mAh; global/eSIM versions between 5,100mAh and 5,200mAh

Other rumored enhancements include a smaller Dynamic Island, improved triple-camera setup, and possible new color options.

Why This Pricing Decision Matters

Maintaining current prices could provide a competitive edge in a market where rising component costs are affecting other manufacturers. For consumers, it means access to Apple's latest flagship features without an immediate price increase, potentially supporting stronger sales in the premium segment.

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What to Watch Next

More details on specifications, design changes, and official confirmation are expected in the coming months leading up to the September 2026 event. Additional leaks from supply chain sources and analysts may provide further clarity on the iPhone Fold integration and other features.