iPhone Ultra to launch in 2024

The Bloomberg weekly by Mark Gurman claims that Apple is considering producing an iPhone Ultra variant. This variant, which will be more expensive, will be placed above the Pro and Pro Max models.

Tim Cook's response to investors' questions about whether the iPhone's growing average price was sustainable is cited by Gurman. People are "ready to really stretch" to purchase the best item in that category that they can afford, according to Cook. According to reports, Cook views the iPhone as "integral" to peoples' lives since they use it to manage their health, pay bills, store banking information, and operate smart home products.

Apple is apparently extremely willing to introduce the Ultra as a fifth iPhone model in addition to the standard, Plus, Pro, and Pro Max. It might be released by the business as early as 2024. Apple already utilises the Ultra name for both its top Apple Watch and its most potent M1 processor.

What characteristics an iPhone Ultra would have to support its higher position is unclear, and Gurman makes no guesses in this regard. He points out that it might not be a folding iPhone because Apple is apparently focusing its foldable work on larger products, such laptops, and because a folding iPhone is most likely not going to be released until 2024.

Better cameras, a quicker processor, and a larger display than the Pro Max could all be found in an iPhone Ultra. However, Apple is anticipated to eventually include a periscope zoom camera in the iPhone 15 series before 2024.