Musk’s plan for Twitter

By: Aman Singh

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Updated on: 03-Mar-2023

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The firm is also introducing a brand-new Spaces category with podcasts and radios selected for live and recorded places. The Spaces page is already available to users without a Twitter Blue subscription, but it largely just lists the live audio sessions that are currently taking place. Twitter is also reintroducing themed stations that categorize Spaces stations. Before Elon Musk took control, the business had already begun testing it. However, due to the cutbacks, Spaces had almost no curation in the most recent few months. Perhaps, algorithms are now being used by the social network to combine related real-time audio discussions.

Only Blue subscribers and "certain folks on Twitter for iOS and Twitter for Android apps" will have access to podcasts on the social network. Twitter had previously integrated podcasts, but it now appears that some of those initiatives are being resumed by the firm. According to Twitter, there won't be a method to search for podcasts at first.

The growth of Twitter Blue is expected given that the firm seeks to increase revenue in whatever way feasible. The social network business made it possible for Android users to subscribe last month. Twitter said on Thursday that it was ending the free use of its API and would launch a basic subscription plan the following week. Elon Musk stated that the company's entry-level plans would cost $100 per month, which might be prohibitive for some independent developers, students, and researchers.

The good news for Musk is that many businesses, including PepsiCo and Anheuser-Busch InBev, have reportedly committed millions of dollars for Super Bowl takeover advertisements on Twitter, despite the company's dwindling ad income. The social network and adtech company DoubleVerify Integral Ad Science (IAS) joined up last month to alert marketers when their advertisements are displayed close to offensive tweets.