Nokia introduces Pure UI for B2B and enterprise products

By: Rohit Yadav

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Updated on: 03-Apr-2023

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Nokia has now introduced a new user interface called Pure UI, which will only be available for its forthcoming B2B and enterprise products and not for Nokia smartphones manufactured by HMD Global. According to Nokia's official website, Pure UI has a unique look that emphasises simplicity and minimalism.

Pure UI has a new design language that will be used in all future software UI created by Nokia but not on any Nokia smartphones. The brand aims for consistency, versatility, and future-proofing in its design and emphasises a clean and minimalistic appearance. The UI has several defining elements, including layouts and recommendations, and a key component is the Nokia Pure typeface.

New icons based on various strokes have been introduced in Pure UI, and their width can be adjusted to suit different device displays and functions. Smooth animations are used to draw users' attention to particular elements. Additionally, Nokia has provided basic features that developers can use to create consistent-looking screens quickly, and a dark mode is supported in the UI, with components and symbols adapting to different styles.

Nokia Pure UI is robust and scalable, enabling the development of complex web-based dashboards. The interface is designed to work on small wrist-worn screens and large wall-mounted display panels.