Nothing Denies Exit and Layoff Claims, Cites Strong Sales Figures

By: Harsh Vardhan

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Updated on: 28-Jul-2026 06:00 AM

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​Nothing, the technology brand co-founded by Carl Pei, has denied recent reports that it plans to exit over 12 global markets and lay off a significant portion of its workforce. Akis Evangelidis, co-founder of Nothing, addressed the claims, calling the report "fake news." He explained that the company is currently reorganizing its teams to prepare for future growth.

Key Highlights

• Nothing denies reports of exiting over 12 global markets and large-scale layoffs.
• Company says team reorganization aims to improve efficiency and support future growth.
• Nothing claims 29,537 units sold on first day, disputing report of only 20,000 units sold.

Company Response to Market Exit Claims

Evangelidis stated that Nothing is introducing dedicated business units and consolidating individual countries into regional hubs. This move aims to improve operational efficiency. While he acknowledged that these changes have affected some positions, he insisted that the numbers reported in the media are exaggerated.

The original report alleged that Nothing was laying off 40% of its staff. It also claimed that research and development teams in China faced 50% layoffs, while those in London faced 30-40% cuts. Evangelidis disputed these figures, emphasizing that the actual impact is far less severe than reported.

Sales Figures and Product Performance

The report also claimed that Nothing's latest device sold only 20,000 units since its launch earlier this month. Evangelidis countered this, revealing that the device sold 29,537 units on its first day of sales alone. He described this as a record-breaking achievement in its price segment.

Evangelidis called on the media to ensure factual reporting and maintain journalistic integrity. He also noted that decisions affecting employees are not made lightly. The author of the original report responded by stating that Nothing had a week to reply to the findings but did not provide an official statement or deny the reported information. The publication continues to stand by its story.

Industry Context and Ongoing Uncertainty

The situation at Nothing remains unclear. If the sales numbers provided by Evangelidis are accurate, the report's claim about low sales appears incorrect. This discrepancy raises questions about the accuracy of other details in the report.

Layoffs are not uncommon in the technology sector, especially for smaller brands. Rising memory prices and tight margins in the mid-range and entry-level segments can disproportionately affect these companies. Nothing's recent organizational changes may reflect broader industry challenges rather than a large-scale market exit.