Nothing Expected to Launch First Smartwatch Under Its Own Brand in September

By: Harsh Vardhan

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Updated on: 28-Jul-2026 08:00 PM

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​Nothing is preparing to launch its first smartwatch under its own brand, according to a new rumor. The company has previously released several smartwatches under its CMF sub-brand, but has not yet introduced a wearable with the Nothing name.

Key Highlights

• Nothing is developing its first smartwatch under its own brand.
• The launch is reportedly planned for September in select markets.
• Expected price is under $300, targeting the premium segment.
• The smartwatch may feature transparent or translucent design elements.
• Device could run Wear OS, unlike CMF's RTOS-based models.

Planned Launch and Design Features

Tipster Yogesh Brar reports that Nothing is developing a smartwatch with a launch expected in September. The upcoming device is said to feature Nothing's signature design language. This may include transparent or translucent elements, which have appeared in other Nothing products.

The smartwatch will reportedly be available in select markets. The expected price is under $300, positioning the device in the premium segment of the market.

Software and Market Position

Unlike the CMF-branded smartwatches, which use the RTOS platform, the new Nothing smartwatch could run on Wear OS. This would align the device with other premium smartwatches that offer more advanced features and app support.

Nothing has not yet confirmed any official details about the smartwatch. More information is likely to be released as the launch date approaches.

Outlook for Nothing's Wearable Expansion

The introduction of a Nothing-branded smartwatch would mark the company's entry into the premium wearable market. The move follows the company's strategy of expanding its product lineup beyond smartphones and audio devices.

Further details about the smartwatch, including specifications and market availability, are expected in the coming weeks.