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Samsung Galaxy S25 Ultra Receives Major Price Cut During Amazon Prime Day Sale

Samsung Galaxy S25 Ultra Receives Major Price Cut During Amazon Prime Day Sale

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Updated on: 06-Jul-2026 08:00 PM
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The Samsung Galaxy S25 Ultra has received a significant price reduction during the Amazon Prime Day Sale, making it one of the most notable premium smartphone deals in 2026. Originally launched in India at Rs 1,29,999, the Galaxy S25 Ultra is now available for Rs 84,999 for the base 256GB model. This discount of Rs 45,000 brings the price of Samsung's previous flagship to a level that is hard to overlook for those seeking a high-end Android phone.

Key Highlights

  • Samsung Galaxy S25 Ultra discounted by Rs 45,000 during Amazon Prime Day Sale.
  • S25 Ultra offers seven years of software updates and flagship performance in 2026.
  • S26 Ultra features newer processor and faster charging but costs Rs 40,000 more.
  • Samsung maintains competitive pricing despite rising component costs in the industry.

Galaxy S25 Ultra Value Proposition

The Galaxy S25 Ultra continues to offer strong value for money despite being about a year old. At Rs 84,999, it provides a premium design, high performance, an excellent display, advanced cameras, and long-term software support. Samsung has promised seven years of Android and security updates for the device, ensuring buyers receive new features and security patches for several years.

The phone is powered by Qualcomm's Snapdragon 8 Elite processor and comes with 12GB RAM. This combination allows the S25 Ultra to handle demanding games, multitasking, and heavy applications without noticeable slowdowns. Most users will not feel limited by its performance, even in 2026.

The 6.9-inch AMOLED display remains one of Samsung's top offerings. Some users may prefer it over the newer model due to its natural viewing angles and slightly higher brightness, as it does not include the privacy display technology found in the Galaxy S26 Ultra.

Camera performance is also strong. The S25 Ultra shares much of its camera hardware with the S26 Ultra and retains the same 5,000mAh battery. While the S26 Ultra features a wider aperture for improved low-light photography, the everyday camera experience is very similar between the two models.

Comparison With Galaxy S26 Ultra

The Galaxy S26 Ultra is available on Amazon for Rs 1,24,999, reduced from its launch price of Rs 1,39,999. This Rs 15,000 discount is notable, but buyers still pay about Rs 40,000 more than for the S25 Ultra. The S26 Ultra offers several upgrades, including Qualcomm's latest Snapdragon 8 Elite Gen 5 processor, an expanded vapour chamber, and improved CPU and graphics performance—about 20 percent and 30 percent faster, respectively.

Charging speeds have also increased to 60W wired and 25W wireless, compared to 45W wired and 15W wireless on the S25 Ultra. The S26 Ultra is thinner, lighter, and features rounder edges for better comfort. It also introduces a new privacy display feature. However, these improvements mainly appeal to buyers who prioritize the latest hardware and are willing to pay a premium.

For most users, the real-world experience with the S25 Ultra remains very close to the newer model.

Samsung's Pricing Strategy in 2026

Samsung's approach to pricing stands out in 2026. While brands such as OnePlus and Realme have raised prices or face pressure from rising component costs, Samsung has avoided increasing prices and has allowed significant discounts on both the S25 Ultra and S26 Ultra during sales. Apple has already raised prices for several MacBook and iPad models, and there are concerns that iPhone prices may also rise.

Samsung's position as a leading memory chip manufacturer may give it more flexibility. The company supplies memory to major technology firms like Nvidia, Google, and Apple. As global demand for AI drives up memory chip prices, Samsung's chip business is reporting record profits. Industry analysts expect memory supply to remain tight through at least next year. Although Samsung has not directly linked smartphone pricing to its chip business, its strong position may help it manage rising component costs better than competitors.

For buyers with a budget around Rs 85,000 seeking a flagship Android phone with long-term value, the Galaxy S25 Ultra is one of the strongest deals in 2026. It offers flagship performance, premium cameras, extended software support, and significant savings compared to its original price.

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