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SoftBank has launched a major initiative to develop an advanced AI system capable of controlling robots and machines. This move marks a shift from AI chatbots to AI systems that can act in real-world environments. The project brings together major Japanese corporations, including NEC, Honda Motor, Sony Group, and MUFG Bank. The Japanese government may also provide support, making this a large public-private collaboration.
The core of SoftBank’s initiative is the development of "physical AI." Unlike traditional AI, which focuses on text, images, or conversations, this system will directly control robots and machines. The goal is to build a foundation model similar to those powering tools like ChatGPT, but designed for real-world applications.
SoftBank aims to create an AI model with around 1 trillion parameters by the end of this decade. This would make it one of the most advanced AI systems in Japan. The model will process multiple data types, including images, video, audio, and text. This multi-modal approach will help the AI make accurate and context-aware decisions when operating machines.
Preferred Networks, a well-known AI developer, is partnering with SoftBank on this project. Together, they plan to enable the AI system to work alongside humans in manufacturing environments by fiscal 2030. The aim is to improve coordination between people and machines.
The companies involved are considering forming a consortium to promote adoption across industries. This would involve feeding the AI with industry-specific data from sectors such as finance, automotive, and materials. The goal is to tailor the AI model for practical, real-world use cases.
Currently, global AI development is led by the US and China, with firms like OpenAI, Anthropic, and Alibaba Group building powerful models. Many Japanese companies rely on these foreign platforms. However, as AI begins to handle sensitive industrial data, concerns about data security and leakage have increased.
SoftBank’s strategy addresses these concerns by planning a dedicated data centre in Japan. The company will convert a former LCD panel factory in Sakai, Osaka, acquired from Sharp, into a high-performance computing hub. This facility will use advanced GPUs to process data domestically, reducing the need to send sensitive information overseas.
This local infrastructure will be especially important for industries dealing with confidential operational data, such as machine tools and manufacturing systems. By keeping data within Japan, the project aims to ensure both high performance and strong security for AI applications.





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