Amazon Prime Video Introduces Ad-Free Viewing Subscription at Additional Cost

By: Insha Hashmi

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Updated on: 27-Dec-2023

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Amazon Prime Video is planning to add commercials to its streaming platform, following in the footsteps of Netflix and attempting to minimize adverts in its digital content, which includes films and TV episodes. Ads will be included into current price levels, with an ad-free alternative accessible for anyone wanting to pay a premium. The initial deployment date has been established.

Amazon Prime Video will begin integrating advertising into programming on January 29th, with customers receiving emails informing them about the change. Amazon is proposing 'limited adverts' to maintain investments in appealing content, promising long-term growth. Regardless of how users react, core Prime advantages remain untouched.

Amazon Prime Video promises less sponsored content than traditional TV and streaming services while maintaining existing Prime membership rates. Users will automatically see restricted ads beginning January 29. Amazon provides an optional $2.99 per month membership to retain an ad-free streaming experience, which aligns with their plan to increase investments in attractive content.

Amazon Prime Video will begin airing limited commercials in the United States, the United Kingdom, and other countries, with a global rollout beginning in India. The basic Prime advantages will not change. Amazon Prime costs Rs 299 per month or Rs 1,499 per year in India, with a cheaper yearly option called Amazon Prime Lite available for Rs 799.

Amazon Prime Video and Freevee both provide a free, ad-supported streaming service. In keeping with industry trends, the business intends to continue including advertising in live event material and Amazon Freevee. Unlike Disney Plus and Netflix, Amazon Prime will keep its current subscription pricing while also delivering an ad-free experience for anyone wanting to pay an extra premium beginning January 29.