Huawei Leads 2024 Wearables Market with 44.3% Growth, Surpasses Apple

By: Bhumika

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Updated on: 21-Dec-2024

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Key Highlights

• Huawei led the global wearables market in 2024, achieving 44.3% year-on-year shipment growth.
• It surpassed Apple for the first three quarters of 2024, securing a 16.9% global market share.
• Apple briefly regained the top spot in Q3 with the Watch Series 10 but was overtaken by Huawei again.
• Strategic global marketing and advanced product features drove Huawei’s success.

According to IDC's* most recent study, Huawei became the market leader for wearables worldwide for the first three quarters of 2024. In addition to attaining a 16.9% market share worldwide and controlling the domestic Chinese market with a 35.7% market share, the company reported an amazing 44.3% year-over-year growth in global shipments.

Notably, Huawei surpassed Apple in the market for wrist-worn devices, which Apple had dominated for many years. With the arrival of the Apple Watch Series 10, Apple momentarily reclaimed the top rank in Q3, but Huawei's sustained pace allowed it to recover the lead for the entire three-quarter period.

Huawei's emphasis on cutting-edge health features and pricing provided them an advantage in the larger wearables market, even though Apple continues to lead the global smartwatch market.

Key Huawei Products:

• Huawei Watch D2: Features 24-hour dynamic blood pressure monitoring.
• Huawei Watch GT 5: Equipped with advanced sports tracking via the TruSense System.
• Huawei Watch Fit 3: Includes calorie tracking and nutritional analysis for wellness.

A strong localization plan was another factor that contributed to Huawei's success. Through regional operations and strategic alliances, the corporation increased its footprint in the Middle East, Asia Pacific, Latin America, and Europe.

Furthermore, by emphasizing its focus on fusing cutting-edge technology with user-centric health solutions, Huawei's advertising campaigns like "Light Up Your Rings" and "Tech with Love" helped it connect with a larger audience.

Summary:

Huawei's impressive 2024 performance, which included overtaking Apple in the wrist-worn device market, highlights its competitive advantage and global presence. Huawei is revolutionizing the wearable technology market and establishing new benchmarks for the future with its emphasis on localization and health technology.