Sony Bravia 77-Inch OLED TV Gets Major Price Cut on Amazon India

A premium Sony Bravia 77-inch OLED TV is currently listed at ₹5,24,490 on Amazon India, giving buyers a substantial discount on a large-screen home entertainment upgrade. The Sony Bravia XR-77A80J carries an MRP of ₹6,99,900, making the listed price ₹1,75,410 lower than the stated MRP.

The 195 cm television combines a 4K OLED panel with a 120Hz refresh rate, Sony's Cognitive Processor XR and Google TV. The model also includes gaming-focused HDMI 2.1 features, Dolby Atmos support and Acoustic Surface Audio+, putting picture, sound and connectivity features together in a single large-screen television.

Key Highlights

• ₹5,24,490 listed price for the Sony Bravia 77-inch OLED TV, against a stated MRP of ₹6,99,900.
• 4K OLED display with 120Hz refresh rate and Cognitive Processor XR for enhanced picture processing.
• Gaming-ready HDMI 2.1 features, Dolby Atmos, Acoustic Surface Audio+ and Google TV support.

Sony Bravia 77-inch OLED TV price and specifications

The Sony XR-77A80J is a 2021 model, according to Sony's official specifications. It has a 76.7-inch measured screen size, 3840 x 2160 resolution and OLED display technology.

Sony Bravia OLED TV brings 120Hz and HDMI 2.1

The television supports 4K content at up to 120Hz through compatible HDMI connections. Sony lists 4K120, variable refresh rate and Auto Low Latency Mode among its HDMI 2.1 features, making the model relevant for users connecting modern gaming consoles.

Dolby Atmos sound and Google TV included

Sony's specifications list Acoustic Surface Audio+ with two actuators and two subwoofers, while the audio system has a stated output of 20W + 20W + 10W. Dolby Audio and Dolby Atmos are also supported.

The smart TV platform provides access to Google Play and Chromecast, alongside voice search. Apple AirPlay and HomeKit are also supported. Sony's support page continues to list firmware updates for the XR-77A80J, including an Asia-Pacific update released in July 2026.

Amazon listing includes additional purchase offers

The supplied Amazon listing shows free delivery, brand-managed installation, a two-year warranty and a 10-day replacement window. It also lists No Cost EMI, selected bank discounts and Amazon Pay cashback offers, although the value and eligibility of such offers can change.

At ₹5,24,490, the listed television remains a high-value purchase in absolute terms, but the stated discount brings the price ₹1.75 lakh below its listed MRP; buyers should verify the final checkout price, seller, delivery terms and relevant offers before ordering, as prices may vary online.