Haier India introduces a new 'Made in India' fully automatic washing machine.

By: Priya Singh

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Updated on: 23-May-2022

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Haier, the global leader in Home Appliances & Consumer Electronics and the World's Number 1 brand in Major Appliances for 13 Consecutive Years*, today announced the launch of two new AI-enabled revolutionary washing machine series, the Haier 959 Front Load Washing Machines with its advanced super silent Direct Motion Motor and 525 mm super drum, and the new Top Load Washing Machines with In-Built Heater technology that eliminates 106 types of toughest stains

In support of Haier's "Made in India, Made for India" mission, the company displayed future-ready smart home, AI, and IoT-enabled laundry solutions that provide premium wash and fabric care using cutting-edge technologies.

959 Super Drum Series Fully Automatic Front Loading Washing Machine

The new washing machines include Haier's advanced integrated Direct Motion Motor, which significantly reduces vibrations and noise levels while also increasing the washing machine's longevity. For a better laundry experience, these future-ready washing machines include Artificial Intelligence and IoT-enabled features.

In addition, updated software with AIDBS (Dynamic Balance System) ensures that the washing machine is stable and quiet throughout the wash cycle. With its redesigned slim body that can easily fit in a kitchen, washroom, or balcony, Haier's new washing machine addresses the space constraints of modern households.

The cutting-edge washing machine features an industry-first extra-large 525 mm super drum, which provides extra space and care to the garments while improving washing efficiency and quality. The larger drum size of the washing machine reduces creases and allows users to load and unload laundry more easily, saving time.

Haier has introduced a 6-step iRefresh function in the new 959 series washing machines that gently removes dust, infuses fine mist, and relaxes delicate silks and fine fabrics to provide a water-less wash for optimum care. This new feature also eliminates odours from garments while minimizing wrinkles.

Furthermore, the washing machine includes an advanced Hi-Care technology ecosystem that includes high-efficiency ABT (Anti-Bacterial Technology) that keeps the gasket and detergent dispenser clean and hygienic, Dual Spray technology, and the PuriSteam feature that effectively eliminates bacteria, allergens, and mites.

The entire 959 series front load washing machine range has a 5-star energy rating, recognizing energy conservation as everyone's responsibility for a more sustainable lifestyle. The cutting-edge 959 series washing machines are available in four capacities – 7.5, 8, 8.5, and 9 Kgs – and come with a 3-year comprehensive warranty and a lifetime motor warranty.

Top-Loading Washing Machine with Built-In Heater

With consumers becoming more aware and concerned about their health and hygiene, it is critical to introduce product innovations that promote a sustainable and hygiene-friendly way of life. With an advanced in-built heater, Haier's new Top Load Washing Machines offer 99.9% germ-free protection, eliminating all bacteria and mites.

Plus, the high temperature reached during the wash cycle can remove 106 different types of tough stains that last up to 72 hours. Haier's new Top Load washing machine with a built-in heater can remove even the toughest stains. The butterfly-shaped heater provides uniform heating while improving heating efficiency by 30%.

The new Top Load Washing Machine features an extremely powerful Storm Pulsator as well as a 6-side water inflow during the wash process, thanks to its unique 5-D technology. The new washing machine has a 5-star energy rating to provide users with maximum savings. Haier is constantly bringing automated solutions to the world of IoT, such as selective washing programs, customization selection with real-time control, and reminders via mobile phone devices.

On the launch of the new range of washing machines, Mr. Satish NS, President of Haier Appliances India, stated, "At Haier, we are committed to meeting our customers' ever-changing needs and preferences. Consumers today want innovative solutions that make their lives easier and more convenient while also ensuring health and hygiene. We are introducing cutting-edge features in our new 'Made in India, Made for India' washing machine series to provide consumers with industry-first technology and a holistic washing experience. The washing machines, which are powered by cutting-edge technologies, not only add a stylish touch to the home but are also packed with smart features. Our constant goal is to prioritize Indian households, and we will continue to offer customer-inspired offerings to improve every Indian's laundry experience."

Haier India's commitment to developing innovative products for Indian consumers has remained at the heart of the company, and the brand has evolved to meet consumer demand for Inspired Living. The launch of a new laundry solution series is an extension of the company's brand message and spirit of 'Silent Performers,' which recognizes the determination and efforts of achievers who continue to 'Perform Big, Silently,' away from the media spotlight.

Taking the spirit even further, Haier has partnered with the Women's Football Team, Kickstart FC, this year to encourage young Indian girls to pursue their dreams. The new washing machine series is super silent and has functions that make it a unique laundry appliance in the competitive consumer durables industry, demonstrating this enthusiasm.

Price, availability, and Warranty: Haier’s new washing machines series are now available across India and are priced as follows:

959 Series Front Load Fully Automatic Series:

3 Years comprehensive warranty with 12 years warranty on motor

MODEL NO. CAPACITY MRP

1. HWM70-H826S5 7 kg INR 28,500
2. HWM75-H826S6 7.5 kg INR 33,000
3. HWM80-H826S6 8 kg INR 36,000

Top Load Washing Machine Series with In-Built Heater

3 Years comprehensive warranty with 12 years warranty on motor

MODEL NO. CAPACITY MRP

1. HW90-DM14959CS8U1 9 kg INR 67,000
2. HW85-DM14959CS6U1 8.5 kg INR 65,000
3. HW80-DM14959CS6U1 8 kg INR 63,000
4. HW75-DM14959CS3U 7.5kg INR 58,000

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Updated on: 26-Jul-2024

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Updated on: 26-Jul-2024

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Updated on: 26-Jul-2024

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By: Aman Singh

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Updated on: 26-Jul-2024

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Updated on: 26-Jul-2024

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