Apple Explores AI Partnership with Google for iPhone Features: Bloomberg Report

By: Aman Singh

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Updated on: 18-Mar-2024

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According to Apple's Chief Executive Officer Tim Cook, the business is devoting a large amount of time and effort to the development of artificial intelligence capabilities that are scheduled to be released "later this year." Cook has recognised Apple's strong concentration on AI. According to the story published by Bloomberg, Apple's artificial intelligence features may be driven by a blend of proprietary and third-party AI models. While it is possible that Apple's models will be responsible for on-device generative artificial intelligence with iOS 18, cloud-based AI features such as text and picture production may be made possible by agreements with major corporations such as Google.

In the event that the discussions with Google are successful, Apple would be following in the footsteps of other firms, such as Samsung, which have incorporated artificial intelligence technologies developed by Google into their own products. Taking use of Google's artificial intelligence capabilities, Samsung has lately added Galaxy AI-branded features on its Galaxy S24 wireless devices. There is still a lack of clarity around the specifics of how Google's artificial intelligence technology will be marketed or integrated on Apple's devices.

The current collaboration between Apple and Google, which makes Google Search the default search engine on Apple products, is already estimated to be worth around $18 billion on an annual basis. However, such arrangements have been subjected to regulatory scrutiny, with allegations being made that they unjustly strengthen Google's position as the dominant player in the market for search engines.

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A possible partnership between Apple and Google in the field of artificial intelligence might broaden the scope of Google's AI capabilities to include the large user base of more than 2 billion iPhones across the world. Bloomberg notes, however, that it may also be interpreted as a surrender on Apple's part, implying that the company's own generative artificial intelligence technology is not as advanced as that of its competitors. Despite the fact that Apple is said to have its very own in-house chatbot known as Apple GPT and a huge language model known as Ajax, the company's artificial intelligence skills are said to be less sophisticated than those of its competitors.

Conclusion

According to Bloomberg, it is very improbable that Apple will not make any official statement regarding an artificial intelligence relationship with Google before to the Worldwide Developers Conference (WWDC) that will take place in June.