Google to Allow Third-Party App Stores on Play Store After Epic Games Settlement

​Google will allow third-party app stores to be installed directly from the Play Store in the US starting July 22. This change follows a six-year legal dispute with Epic Games, which accused Google of holding a monopoly over Android app distribution and in-app billing services. The settlement marks a significant shift in how Android users can access and install apps.

Key Highlights

• Google will allow third-party app stores on the Play Store in the US from July 22.
• Settlement with Epic Games ends six-year legal dispute over Android app distribution.
• In-app purchase fees reduced to 20 percent and recurring subscription fees to 10 percent.
• Developers in the US, EEA, and UK will see service fees as low as 5 percent.

Background of the Legal Dispute

The conflict began in 2020 when Epic Games filed a lawsuit against Google. Epic claimed that Google restricted competition by controlling app distribution and billing on Android devices. The case went through several appeals before both companies reached a settlement in 2025. Initially, the agreement required third-party app stores to join Google’s “Registered App Stores” program and be sideloaded by users. However, this requirement has now been removed.

Changes to App Store Access

Starting July 22, US users will be able to install approved third-party app stores directly from the Google Play Store. This move eliminates the need for sideloading, which many users found inconvenient or risky. There will still be a review process for third-party app stores to gain acceptance on the Play Store, but the process will be more accessible than before.

For markets outside the US, Google will continue with its Registered App Stores plan. This program will remain in effect globally until at least the end of September 2027. Third-party app stores in these regions must still be approved and may require sideloading by users.

Impact on Developers and Fees

Google is also reducing service fees for app developers as part of these changes. In-app purchase fees will drop to 20%, while recurring subscription fees will decrease to 10%. Developers will have the option to use third-party billing systems for their apps and games. If they choose Google Play’s billing system, they will pay lower fees than before.

Developers in the European Economic Area, the United Kingdom, and the United States will see service fees as low as 5%. These adjustments aim to create a more competitive environment for app distribution and billing on Android devices.

Future Outlook

The new policy will take effect in the US on July 22, with global changes expected by the end of September 2027. This development is seen as a significant win for companies like Epic Games and other large publishers seeking more control over app distribution. The changes are expected to increase competition and provide more choices for both developers and users.