Apple Plans iPhone Ultra Foldable and MacBook Ultra With OLED Touchscreen

​Apple is preparing to launch several new Ultra-branded devices, according to recent rumors. The company plans to introduce a foldable smartphone called the iPhone Ultra, which will not carry a generation number. This approach gives Apple flexibility to release new Ultra models on a different schedule from its main iPhone line.

Key Highlights

• Apple to launch iPhone Ultra foldable without a generation number for flexible release schedules.
• MacBook Ultra will feature an OLED touchscreen and is delayed to first half of 2027.
• MacBook Ultra expected to cost more than MacBook Pro due to advanced features.
• Foldable iPad Ultra is also in development and will be the most expensive iPad.

iPhone Ultra Foldable Details

The iPhone Ultra will be Apple's first foldable smartphone. It is expected to debut alongside other iPhone models at the company's annual September event. However, the foldable may reach stores a few weeks after the main iPhone lineup. Apple is working to minimize this delay.

The naming strategy for the iPhone Ultra mirrors the approach Apple took with the Apple Watch Ultra. By not tying the device to a specific generation, Apple can update the Ultra line independently from its regular iPhones.

MacBook Ultra and Future Devices

Apple also plans to launch the MacBook Ultra. This laptop will feature an OLED touchscreen, making it the first MacBook to offer both a touchscreen and an OLED display. The MacBook Ultra is expected to cost significantly more than the current MacBook Pro models.

The release of the MacBook Ultra has been delayed to the first half of 2027 due to RAM supply issues. The device was initially planned for launch later this year. Apple claims the MacBook Ultra will introduce a completely new feature set, but specific details remain undisclosed.

Looking ahead, Apple may also introduce a foldable iPad Ultra. This device has reportedly become a priority for the company and is expected to be the most expensive iPad to date.

Pricing and Market Position

Apple's Ultra branding signals a higher price point for these devices. The Apple Watch Ultra, for example, is priced above its standard counterparts. The upcoming iPhone Ultra, MacBook Ultra, and iPad Ultra are all expected to follow this trend, targeting customers seeking advanced features and willing to pay a premium.

Apple has not officially confirmed these products or their release dates. However, supply chain sources and industry analysts suggest that the company is moving forward with its Ultra device strategy.