Major Discounts on Samsung Galaxy S26 Series and Competing Smartphones in 2026

Samsung's new Galaxy S26 series is now available at significant discounts, raising questions about its profitability. Since launch, the Galaxy S26 models have seen immediate and ongoing price reductions. Other Samsung devices, including the Galaxy A37 and Galaxy Z Flip7, have also received price cuts. Competing brands such as Google, OnePlus, Xiaomi, and Apple have joined this trend, offering discounts on their latest smartphones.

Key Highlights

• Samsung Galaxy S26+ and S26 Ultra discounted by £170 plus £100 off at checkout.
• Galaxy Z Flip7 receives a £210 discount and features a 6.9-inch foldable display.
• Apple iPhone Air now available with up to £250 savings and Apple A19 Pro chipset.
• Google Pixel 10 series and OnePlus 15R also see significant price reductions.
• Xiaomi 17 Ultra, a leading camera phone, discounted by £100.

Samsung Galaxy S26 Series Offers

The Samsung Galaxy S26+ and Galaxy S26 Ultra are currently on sale with a £170 discount. Customers can also receive an additional £100 off at checkout. The standard Galaxy S26 is eligible for the £100 discount only. These reductions have been available since the series launched.

Samsung's recently announced Galaxy A57 and Galaxy A37 5G smartphones are also part of ongoing deals. The Galaxy A57 5G comes bundled with free Buds3 FE earbuds, valued at £129. The Galaxy A37 5G offers a more comprehensive package, including a free wireless charger, a Samsung 45W charger, free Buds3 FE, and an £80 discount.

Discounts on Foldables and Competitors

The Samsung Galaxy Z Flip7, a clamshell foldable, is now available with a £210 discount. This device features a 6.9-inch foldable display, a 4.1-inch cover screen, the Exynos 2500 chipset, a dual camera setup, and a 4,300mAh battery.

Google has discounted several phones, including the Pixel 10a, Pixel 10 Pro XL, and Pixel 10 Pro Fold. The Pixel 10a uses the older Tensor G4 chipset, while the Pixel 10 Pro XL and Pixel 10 Pro Fold are powered by the newer Tensor G5 SoC.

Apple's iPhone Air, which often sees price reductions, is now available with savings up to £250. This model features the Apple A19 Pro chipset, a 48MP single rear camera, a 6.5-inch AMOLED display, and an 18MP front camera.

Xiaomi and OnePlus Price Cuts

Xiaomi has discounted several devices, including the Redmi Note 15 Pro+, Xiaomi 17, and Xiaomi 17 Ultra. The Redmi Note 15 Pro+ is £80 off, the Xiaomi 17 has a £120 discount, and the Xiaomi 17 Ultra is £100 off. The Xiaomi 17 Ultra is recognized as a leading camera phone for 2026.

The OnePlus 15R is also on sale, with a £180 discount. This phone is equipped with a Snapdragon 8 Gen 5 chipset, a 7,400mAh battery, a 6.83-inch AMOLED display, and a dual-rear camera setup.

These widespread discounts reflect a competitive market, with major brands offering significant savings on their latest models.